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World Suicide Prevention Day Photo Challenge Begins

FOR IMMEDIATE RELEASE: Thursday, September 1 Auckland, NZ

World Suicide Prevention Day Photo Challenge Begins, Expected To Engaged Thousands

Starting today, the Live For Tomorrow Photo Challenge is expected to engage thousands in conversation about mental health in the lead up to World Suicide Prevention Day, September 10.

Co-designed with young people from youth organisation Zeal (NZ Community Of The Year Finalist 2016), the Live For Tomorrow Photo Challenge helps people foster mindfulness by posting their own meaningful social content, and facilitates conversation around what supports our mental health.

In 2015, the challenge involved 2,000 participants, with online content reaching in excess of 3 million. The hashtag #LiveForTomorrow was one of the most used for World Suicide Prevention Day, September 10.

The challenge involves posting a photo each day in response to a prompt,designed to reflect the Five Ways to Wellbeing. The challenge starts today , 1 September, with the prompt “People you can’t do life without.”

The official Live For Tomorrow Photo Challenge picture is available at

“New Zealand’s suicide rates are astonishingly high,” says Live For TomorrowManager, Elliot Taylor. “Feelings of hopelessness can affect us all.

We need to find more ways to safely talk about all mental health struggles. This challenge is one.”

“The challenge shares a message that there is a tomorrow, and that all those around us are part of our tomorrow too,” says social media personality Beth Humphrey (Your Beth Friend , 18 ), who fronts the Great Mental Health Experiment and facilitates the Zeal Youth Social Marketing Collective behind the challenge. “Whatever we’re going through, we can get though it together.”

The Live For Tomorrow Photo Challenge culminates in a #HandOverHeart selfie for World Suicide Prevention Day, September 10.

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