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Pink your ride and help fight breast cancer

MEDIA RELEASE
3 OCTOBER, 2016


Pink your ride and help fight breast cancer

Leading on from the stunning success of 2015, Bridgestone is once again selling Pink Caps to raise funds for The New Zealand Breast Cancer Foundation (NZBCF) during the months of September and October.

The shiny, rose-pink caps are valve covers that make a great accessory to almost any tyre with a valve – cars, vans, motorbikes and even pushchairs. They cost $2 each and 100 per cent of the proceeds are donated to The NZBCF.

Last year Bridgestone raised over $71,000 - and a total of over $650,000 for The NZBCF since the campaign first began in 2008. Funds raised go towards early detection of breast cancer, education, supporting those with the disease, research and medical grants.

John Staples, Associate Director for Bridgestone New Zealand says: “We’re running the Pink Cap Drive campaign for the ninth consecutive year as breast cancer is something that has touched the lives of many of Bridgestone’s staff and customers in some way. The NZBCF is a cause we feel passionate about supporting, so I encourage everyone to get involved and buy some Pink Caps.”

To help Bridgestone support The NZBCF during Breast Cancer Awareness Month, purchase your Pink Caps at either Bridgestone Select, Bridgestone Tyre Centre or Firestone stores, or online at bridgestonepinkcaps.co.nz until the end of October.

Bridgestone is running a Facebook page facebook.com/pinkcapdrive to support the campaign and share inspirational stories of those who have been affected by breast cancer.

This year Bridgestone is also supporting The New Zealand Breast Cancer Foundation Pink Caravan, which is currently on a tour of New Zealand providing education about the disease. Head to www.nzbcf.org.nz/PinkCaravan to see when it’s in your town.

- Ends -

Image 1: Bridgestone’s $2 Pink Caps, which raise funds for The New Zealand Breast Cancer Foundation.

Image 2: The New Zealand Breast Cancer Foundation Pink Caravan, which is supported by Bridgestone, is currently on a tour of New Zealand providing education about the disease.

Image 3: Bridgestone’s $2 Pink Caps, which raise funds for The New Zealand Breast Cancer Foundation, can go on almost any tyres with valves.

About Bridgestone New Zealand Limited

Bridgestone New Zealand Limited was formed in September 1998, following the merger of two of the world’s premier tyre companies: Bridgestone and Firestone. Today the Bridgestone Corporation is the world’s leading tyre manufacturer, supplying quality tyres for cars, trucks, buses, construction and mining vehicles, industrial machinery, agricultural machinery, aircraft, motorcycles and others. In New Zealand, Bridgestone, Firestone and Supercat branded tyres are available throughout the country at a number of retailers, including Firestone, Bridgestone Select, Bridgestone Tyre Centre and other Bridgestone stockists. These retailers also provide a comprehensive range of tyre-related services. Bridgestone New Zealand Limited has been awarded the internationally recognised carboNZero certification since 2010. The Pink Cap Campaign is part of Bridgestone’s wider commitment to contribute to society and the environment through their operations and a number of ongoing initiatives. www.bridgestone.co.nz

About The New Zealand Breast Cancer Foundation

The New Zealand Breast Cancer Foundation is the country’s foremost breast cancer education and awareness organisation. It is a non-government funded charitable trust promoting awareness of breast cancer, providing information and education, and raising funds to support breast cancer related initiatives including research, scholarships, medical grants, and the breast cancer patient registers. It also supports initiatives to help women with breast cancer around New Zealand. The Foundation was specifically established to educate all New Zealanders on the life-saving benefits of early detection and the importance of mammograms. Its symbol is the ‘pink ribbon’. www.nzbcf.org.nz

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