Munch Food Awards 2016
Munch Food Awards
We are delighted to announce the winners (and losers) in the Munch Food Awards 2016. The Munch Food Awards raise awareness about kids food marketing and products and allow parents to give players in this industry some feedback.
"As a teacher I see good parents feeding their children sugar filled "healthy" food. The majority of lunches are filled with these empty nutritional, high additive products which cause massive highs, then lows and an overweight child population. Milo is a prime example."
"So many unhealthy foods are pitched as being 'healthy' or having health benefits for children when they are not good for kids."
"Food and nutrition is so important and kiwi made products are the way to go, not unhealthy multi national billion dollar a year corporations"
Munch worked with the team at the Heart Foundation for the category of Best Kids' Food Menu. Rata Café at Zealandia won this category, gaining extra points for having a menu that completely met the Heart Foundation’s Kids' Choice criteria.
External Judges evaluated each of the category winners below to help select the Supreme Award Winner 2016. And we have had a bit of a shake up in the results this year!
Supreme Award Winner 2016
We are thrilled to announce that Little Garden New World has taken out the Supreme Award Award 2016. This is a great improvement on 2015 where they were awarded the Worst Kids Food Marketing campaign for their Little Shops. This is an outstanding achievement for a fabulous and innovative marketing campaign.
Munch Food Award Winners by category
Best Kids' Food Menu: Rata Cafe, Zelandia
"Imaginative menu by a cafe that really think about what kids and their parents want when having a meal out."
Best Kids' Food Blog: Happy Mum Happy Child, Maria Foy
"I love my child to eat relatively healthy and love happy mum happy child is the best blog she's a real mum that's not perfect and is like every other mum she lets us know it's okay to be not so perfect"
Best Kids' Kitchen Product: Kai Carriers Reusable Food Pouches
"The Kai carriers range is such a good range and I highly recommend them."
Best Kids' Food Marketing Campaign: Little Gardens New World
"I love New World's little garden campaign. No plastic to throw away! Thank you New World for listening to customer feedback about the plastics used in the Little Shop campaign."
Worst Kids' Food Marketing Campaign: KFC - "For the Fans"
"KFC marketing department needs to be fired."
Best Kids' Food Product: Annie’s Real Fruit Leathers
"I use Annies products for my kids who think they don't like fruit however they love Annies fruit leathers."
Worst Kids' Food Product: Coca cola
"Coke, for kids? Yuck!"
Want to know more about the Munch Food Awards?
Parents are key in keeping their children healthy, and it is easy to shift the blame to them for the obesity epidemic. However, our kids are constantly targets for junk food ads, whenever they switch on the TV, walk down the street, surf the internet, or even go out to play sport. It’s tough for parents!
The Awards give parents and whanau a chance to have their say about the food industry in relation to their kids. Parents have a voice through the Munch Food Awards nomination and voting process.
The Munch Food Awards wants to recognise innovation and aim to raise awareness of the following;
• What foods are good and bad for our kids.
• Innovations in delivering good health outcomes to kids.
• Techniques that advertisers use to promote unhealthy food to our kids.
• To recognise the advertisements that promotes healthy food to children in a fun and appealing way.
• What kitchen products are good for our kids
• The best of what parents have to say about kids food.
• Companies that promote healthy living for our kids.
• Great menus and dining experiences for our kids.