Scoop has an Ethical Paywall
Work smarter with a Pro licence Learn More

News Video | Policy | GPs | Hospitals | Medical | Mental Health | Welfare | Search


Use It Or Lose It – Simple Advice From NZ Memory And Brain Health Experts Ahead Of Brain Awareness Month In March

March is Brain Awareness month, so it is a perfect time to stop and think about what you are doing to look after your memory and all-round brain health.

Most of us have seen first-hand the devastating effects of age and disease on the brain and memory and while there is no cure Alzheimer’s, the exciting news is that getting older doesn’t have to go hand in hand with memory loss.

Research now shows that the human brain is growing and changing throughout our lives and we can control three of the four causes of brain aging in just a few minutes a day. Naturally, the more you do, the better but regardless of age, Auckland Brainfit Coach Jude Walter, says it is never too early or late to start strengthening your brain.

“Amidst the craziness of life, some forgetting is quite normal but don’t forgive yourself too easily as memory lapses waste huge amounts of time and undermine our confidence and self-belief.”

“Memory is not a single object you can lose - it is more like a set of abilities that can be continually improved. Remembering is an active process that takes regular practice because when it comes to the brain and memory it really is a case of – use it or lose it!”, says Walter

So, what are Jude’s top tips for helping to build strong memories and healthy brains?

  • Believe in your memory – self-belief is essential to a strong healthy brain. You can control three of the four factors that cause brain aging so never say never and don’t be afraid to try new things.
  • Focus – When you pay attention and actively register details you are creating stronger memory traces. The more memory traces you have, the easier it will be to recall that information later. Think of it like shining a torch on the information you need to recall later.
  • Connect - Try connecting the information you want to remember to something or someone you already know – it could be an image, a funny story, a song. This will help to further strengthen the memory traces and aid recall.
  • Rehearse - Repeating the information as soon as possible afterwards is also good for embedding the memory so make a point of telling someone else as soon as you get home or repeat a new person’s name while you are still talking to them.
  • Seek out variety – Different parts of the brain are activated by different tasks. The key is to try a range of activities on a regular basis as new/different gives your brain a full workout and keeps the mind sharp. It could be as simple as switching from doing the Sudoku to a jigsaw puzzle once a week, walking to the shops along a different route, trying to memorise your shopping list or adding up the numbers on the number plate in front of you while you sit in traffic. If you can do this, you will see a noticeable improvement in memory in just a few weeks
  • Look after yourself – good food, water, exercise and sleep are essential for all round health and wellbeing, but they are also extremely good for brain health and memory. Exercise helps to improve blood flow to the brain while water and food fuel the brain, which needs twice as much energy than any other cells in your body!

If you would like more tips and practical support to help make brain fitness and wellbeing part of your regular routine, visit


Advertisement - scroll to continue reading

Are you getting our free newsletter?

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.

© Scoop Media

Advertisement - scroll to continue reading
Culture Headlines | Health Headlines | Education Headlines



  • Wellington
  • Christchurch
  • Auckland

Join Our Free Newsletter

Subscribe to Scoop’s 'The Catch Up' our free weekly newsletter sent to your inbox every Monday with stories from across our network.