Lyndon Hood: Billboard Jamming 101

National has new billboards. One feels obliged to mash them up, but frankly, they're not all that inspiring. Since their Internet release, the ripfest has not been furious. The campaign itself seems familiar, but diminished.

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National did a good job of focusing coverage on Dr Brash during the election, and now that approach has moved onto the billboards.

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The entirely Brash-centric - without the 'Empress Clark' photo - billboards have less visual and intellectual drama. They also deprive culture jammers of the opportunity to mock Clark too. On the other hand, Brand Don does need a bit of work just now.

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So it's somewhat less inspiring for parody. Tampering suddenly seems much more partisan:

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I'm presuming that the campaign is supposed to be against Labour by implying we could do what Australia's doing...

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... but it's almost disappointingly easy to do this:

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And here's two more just for old time's sake:

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