An Invitation To Rate the Highs & Lows of the Political Week

Monday, 14 July 2014, 12:00 pm
Article: NZ Election Reactor

Introducing the NZ Election Reactor
Scoop is delighted today to invite its readers to share their opinions on the quality of the political debate taking up in the lead-up to the September 20th General Election.

Click image to join in and begin rating the Highs and Lows of the NZ political week.

Working with Roy Morgan Research Scoop is using their famous video rating tool, the Reactor (the original Worm), which records how strongly you agree or disagree with what you are seeing and hearing, second by second, as you watch a video.

It will only take five minutes to participate and this initial poll is open for another 24 hours.

To participate just click on the link below and follow the simple instructions.

Please complete this survey on a PC or Laptop. The Reactor contains a video that will not display on Mobile Phones, Tablets, or iDevices (such as iPads and iPhones).

What Happens Next?
If you enjoy reacting and seeing the results in the media, you might like to react to the Highs & Lows each week between now and the election. After completing your first reactor poll you will be given an opportunity to subscribe to receive notifications from Roy Morgan about future NZ Election Reactors.

You can also subscribe to receive Reactor announcements and results via Scoop's Newsagent service using the form on the NZ Election Reactor Homepage

Why Scoop Is Doing This
Scoop hopes its use of the Reactor during the 2014 election will help us better understand how and why voters change their voting intentions during the intensive media melee which leads up to an election.

The Reactor is ground-breaking as it enables crowd-sourced reactions to provide a precise picture of how specific developments, political promises and news events affect the public mood The art of political punditry is to interpret these things based on hunches and experience, The Reactor provides us pundits with data and evidence to back up our views.

As a media outlet with a strong lineage in digital innovation around election reporting, Scoop is delighted that in this our sixth NZ election we can innovate further and deliver a clearer understanding of just how NZ's democracy is working on the inside.

Best wishes
Alastair Thompson
Scoop Editor & Publisher

Also:

Read the Scoop/Roy Morgan Research announcement press release ( The Return of the Worm : Introducing The NZ Election Reactor ) for more information on why we are doing this and how it will work.

ENDS

© Scoop Media

NZ Election Reactor

Your reactions on the political highs & lows of the week

The NZ Election Reactor is an interactive project that records your reactions to the regular 'Political highs & lows of the week' video based on a positive or negative scale. Your reactions are compiled anonymously with many others that creates an insightful look at how our politicians and political candidates faired in media coverage moment-by-moment. Results and analysis will also be published for the record as we lead up to the 2014 General Election.

Join the Email List

Register here to receive free NZ Election Reactor updates by email via Scoop Newsagent:

Political Highs & Lows of the Week

NZ Election Reactor - React Now Add your reaction to this weeks video

Live Election Reactor

Live NZ Election Reactor Live Reactor graph (active during the live debates)

Political Highs & Lows Results page

NZ Election Reactor - Results Watch the Reactor results videos

The NZ Election Reactor is Presented by Scoop & Powered by Roy Morgan Research.