Top Scoops

Book Reviews | Gordon Campbell | Scoop News | Wellington Scoop | Community Scoop | Search

 

Regional Tourism Bodies Welcome Government Tourism Package In Response To Coronavirus

Tourism operators are keen to find out how an $11 million government package to help them respond to the coronavirus outbreak will be spent.

The cable car above Rotorua. Photo: 123RF

Prime Minister Jacinda Ardern has announced the government will be giving $11 million to Tourism New Zealand to try to diversify the market.

February is usually a busy time of year for Chinese tourism in New Zealand, due to the Chinese new year period.

Places like Rotorua, which would usually receive $40m in revenue from Chinese tourists, have been hit especially hard by the coronavirus outbreak.

Destination Rotorua chief executive Michelle Temple said China was its fourth highest source of international visitors and the drop in numbers was being felt around town.

"I think has been pretty significant for some of our businesses.

"We are hearing in conversations that it is not just those in the tourism industry, there is definitely a wider knock on effect for service providers in a whole range of businesses."

Destination Queenstown chairperson Richard Thomas said it was too early to tell exactly what financial impact the travel restrictions would have on local operators.

"We've seen short-term cancellations and postponements since the borders have been shut, but how long it is going to be shut for and what the ongoing downstream consequences of the virus may be, we don't know yet," Thomas said.

Treasury is working with the Reserve bank and the Ministry of Business, Innovation and Employment to calculate the cost to the industry.

$11m tourism package

Ardern said $10m of the package would go towards international marketing to diversify the international visitor market.

Another million will go towards domestic marketing by regional tourism organisations.

"Too often we perhaps neglect our domestic tourism market," Ardern said. "We know that those regions that are specifically being impacted by the decrease of Chinese tourism are for instance Auckland, Rotorua, Queenstown and Christchurch in particular."

Thomas and Temple welcomed the announcement, despite it being scant on detail.

"It will be well received news in the tourism industry that's for certain, but we haven't got the detail as to how that is going to be spent or carved up," Thomas said.

Both he and Temple were looking forward to finding out more in the coming days about how the fund would work.

Tourism NZ will carry out marketing campaigns focused in the United States, Britain and Australia, chief executive Stephen England-Hall said.


Click a link to play audio (or right-click to download) in either
MP3 format.

"There is a short term need here which is really going to be driven out of the Australian market, which is our upcoming shoulder season and our winter season which is incredibly important for our resorts."

England-Hall said US and British tourists also respond to marketing and good accommodation and airfare offers.

© Scoop Media

 
 
 
Top Scoops Headlines

 

Binoy Kampmark: Budget Cockups In The Time Of Coronavirus: Reporting Errors And Australia’s JobKeeper Scheme

Hell has, in its raging fires, ringside seats for those who like their spreadsheets. The seating, already peopled by those from human resources, white collar criminals and accountants, becomes toastier for those who make errors with those spreadsheets. ... More>>


The Dig - COVID-19: Just Recovery

The COVID-19 crisis is compelling us to kick-start investment in a regenerative and zero-carbon future. We were bold enough to act quickly to stop the virus - can we now chart a course for a just recovery? More>>

The Conversation: Are New Zealand's New COVID-19 Laws And Powers Really A Step Towards A Police State?

Reaction to the New Zealand government’s handling of the COVID-19 pandemic and resultant lockdown has ranged from high praise to criticism that its actions were illegal and its management chaotic. More>>


Keith Rankin: Universal Versus Targeted Assistance, A Muddled Dichotomy

The Commentariat There is a regular commentariat who appear on places such as 'The Panel' on Radio New Zealand (4pm on weekdays), and on panels on television shows such as Newshub Nation (TV3, weekends) and Q+A (TV1, Mondays). Generally, these panellists ... More>>

Jelena Gligorijevic: (Un)lawful Lockdown And Government Accountability

As the Government begins to ease the lockdown, serious questions remain about the lawfulness of these extraordinary measures. Parliament’s Epidemic Response Committee has indicated it will issue summonses for the production of legal advice about the ... More>>


Caitlin Johnstone: Do You Consent To The New Cold War?

The world's worst Putin puppet is escalating tensions with Russia even further, with the Trump administration looking at withdrawal from more nuclear treaties in the near future. In addition to planning on withdrawing from the Open Skies Treaty ... More>>


Binoy Kampmark: Why Thinking Makes It So: Donald Trump’s Obamagate Fixation

The “gate” suffix has been wearing thin since the break-in scandal that gave it its birth. Since Watergate, virtually anything dubious and suggestive, and much more besides, is suffixed. Which brings us to the issue of President Donald Trump’s ... More>>

Gordon Campbell: On The Ethics (and Some Of The Economics) Of Lifting The Lockdown

As New Zealand passes the half-way mark towards moving out of Level Four lockdown, the trade-offs involved in life-after-lockdown are starting to come into view. All very well for National’s finance spokesperson Paul Goldsmith to claim that “The number one priority we have is to get out of the lockdown as soon as we can”…Yet as PM Jacinda Ardern pointed out a few days ago, any crude trade-off between public health and economic well-being would be a false choice... More>>


Binoy Kampmark: Brutal Choices: Anders Tegnell And Sweden’s Herd Immunity Goal

If the title of epidemiological czar were to be created, its first occupant would have to be Sweden’s Anders Tegnell. He has held sway in the face of sceptics and concern that his “herd immunity” approach to COVID-19 is a dangerous, and breathtakingly ... More>>

Gordon Campbell: On The Trans-Tasman Bubble, And The Future Of Airlines

As the epidemiologists keep on saying, a trans-Tasman bubble will require having in place beforehand a robust form of contact tracing, of tourists and locals alike - aided by some kind of phone app along the lines of Singapore’s TraceTogether ... More>>

 
 
 
 
 


 
 
 
  • PublicAddress
  • Pundit
  • Kiwiblog