adidas launches eBay auction for Mandela charity

adidas Launches Exclusive eBay Auction to Raise Money for Nelson Mandela’s 46664 Charity
- The 2010 FIFA World Cup™ Live Quest –

Johannesburg, 14th June 2010 — Today, adidas proudly launches the adidas 46664 auction; an exclusive opportunity for football fans all over the world to own a piece of limited edition FIFA World Cup™ history. eBay will host an auction where fans can bid to own a number of unique lots which include The Quest painting featuring 32 players from the 32 federations playing at the FIFA World Cup™ which was unveiled by football legend Franz Beckenbauer last week; Steven Pienaar’s signed group stage shirts, 32 individual player portraits, the Live Quest paintings and also the actual adidas Jo’bulani FIFA World Cup™ Official Final Match Ball.

All unique pieces of art have been created by the adidas 2010 FIFA World Cup™ artist team, Paul Junior Kasemwana and Espoir Kennedy. The two brilliant, up and coming African artists are permanently based at Jo’bulani Central, adidas’ PR headquarters during the tournament and are creating daily paintings which capture those moments on the pitch that make history – a wonder goal, a penalty shoot out, pure elation, the pain of defeat, individual brilliance or team effort – these incredible moments form the Live Quest.

Each Live Quest painting is 270cm wide by 210cm high. These paintings, alongside the 32 individual player portraits and other limited edition adidas FIFA World Cup™ lots, will be auctioned via www.ebay.co.uk/adidas46664auction throughout the tournament starting on Monday 14th June and culminating on Monday the 12th July with the adidas Jo’bulani FIFA World Cup™ Official Final Match Ball. All proceeds go to the Nelson Mandela 46664 Foundation.

ENDS

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