Startup Boosting Investment In Club Sports

Startup Scoring Goals with Boosted Investment In Club Sports

Media release, Wednesday May 20, 2013

Convincing sponsors to inject $10,000 in the piggy bank of every grassroots sports club in the world is the core mission for digital startup Teamisto.

With sponsorship funds harder and harder to access everywhere, sports clubs are finding what is an essential lifeline drying up and with it their prospects of keeping their doors open, their coaches coaching and their players playing.

Co-founder and CEO Patrick O’Reilly says the Teamisto team management platform is a huge logistical win for clubs trying to manage huge numbers of players, volunteers, and fixtures ,while simultaneously giving potential sponsors a direct sales channel to club members, something tangible to tie their sponsorship dollars to. 

“I’ve been a sponsorship officer for my club and it really is a tough sell. It goes something like ‘Hi there, can you give us $2000? We’ll put a logo on our shirts and a banner up at the sausage sizzle’. Teamisto will allow clubs to offer sponsors effective digital advertising with about 100 times the reach and build customer loyalty. We’re turning a donation into something far more lucrative. By taking a commission on funds flowing through the platform we believe we can build a big business, doing a lot of good in an industry we’re passionate about,” O’Reilly says. 

Formed only three months ago to take part in digital startup accelerator program Lightning Lab, Teamisto is already working with 400 users and four sponsors, proving the value in the platform from both sides. O’Reilly says the New Zealand and Australian sports club market is worth $30 million a year.

“From there the global market is huge. More than 400 million team sport participants are involved in club sport worldwide. The amount of sponsorship revenue we connect clubs with is only restricted by the amount of users on board, so the sky is the limit.”

ENDS

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