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A Van Driver Who Really is Michael Schumacher!
Finally – A Van Driver Who Really is Michael Schumacher!
How many van drivers think they can drive like Michael Schumacher, the most successful Formula One racing driver of all time?
Most of them?
Now Europe’s van drivers may have to look to their laurels because the recently retired Schumacher has joined their ranks, swapping his Ferrari Formula 1 car for the new Fiat Scudo van to go with his new job as a mobile gardener.
Well, at least in the television advertisement that is launching Fiat’s new mid-size van across Europe.
Created by the Leo Burnett advertising agency, the multiple world champion explains that he now needs a vehicle more suited to his new lifestyle, but which is still a good drive – fast, responsive and quick around the corners.
The advertisement is follow-up to the launch advertisement for the new Fiat Ducato, which is set to arrive in New Zealand in a matter of weeks, which featured the manager of the Italian national football team and a host of their star players.
Meanwhile on the roads of Europe, van drivers are nervously wondering whether it’s worth taking on the guy in the bright red van working for ‘Michael – the Quick Gardener’……
ENDS
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