41% More People Make New Years Resolutions

41% More People Vow to Make New Years Resolutions This Year Compared to Last Year

-- Top 8 2009 resolutions are to exercise more, save money, lose weight, eat right, enjoy life more, get organized, reduce stress and manage debt --

Flemington, NJ, December 31, 2008 – A new national study conducted among 289 viewers of o news clip focusing New Years Resolutions, revealed that 70% of respondents are vowing to make a New Years Resolution for 2009. This is an increase of 41% compared to last year where only 29% of people claimed to make a New Years Resolution for 2008. Of those who did make one for last year, only about half (51%) of said that they actually kept their resolution. Of those making one for this year, 93% say they are likely to keep theirs.

The study was conducted by HCD Research from December 26-28 to obtain Americans’ perceptions of New Years Resolutions past and present. To view believability curves and detailed results go to: www.mediacurves.com.

The top 8 resolutions being made for 2009 are: to exercise more, save money, lose weight, eat right, enjoy life more, get organized, reduce stress and manage debt. 83% of 2009 resolution-makers said that the focus of this year’s resolution is different from last year’s.

Among the findings:

“Are you making a New Years Resolution this year?”

Total

Male

Female

Yes

70%

61%

78%

No

30%

39%

22%

“Did you make a New Years Resolution last year?”

Total

Male

Female

Yes

29%

30%

27%

No

58%

60%

57%

Not sure

13%

9%

16%

“Did you keep your New Year Resolution from last year?”

Total

Male

Female

Yes

51%

45%

56%

No

19%

24%

15%

Some of it

30%

31%

29%

While viewing the video, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves The participants’ emotions were measured using the Ayer Emotion Battery. Participants were also asked pre- and post-viewing questions. To view believability curves and detailed results go to: www.mediacurves.com.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.

ENDS

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