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Americans Spend Less Money On Halloween This Year
Flemington, NJ, November 2, 2009 - A new national
media study among 202 viewers of a video news clip on
Halloween spending revealed that one-third of responders
(31%) spent less money celebrating Halloween this year in
comparison to last year.
The study was conducted by
HCD Research using its MediaCurves.com website from October
29-November 2, to obtain viewers' perceptions of a recent
news clip on Halloween spending. To view interest curves and
detailed results go to: http://www.mediacurves.com.
The
majority of viewers (86%) reported that they purchase candy
as the "treat" they distribute to trick-or-treaters. Almost
half of the respondents (48%) indicated that they purchased
treats at grocery stores.
Among the
findings:
(Please open the following document to view tables and statistics: http://img.scoop.co.nz/media/pdfs/0911/HCDstats.doc)
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