Differences In Tipping Related To Age And Worship

Study Reveals Differences In Tipping Related To Age And Frequency Of Attending Worship Services

-- Older people and infrequent worship service attendees leave smaller restaurant tips --

Flemington, NJ, April 27, 2010 – A new media study among 1,629 Americans revealed a significant relationship between tipping and age, with older people tipping less for both good restaurant service and bad service.

The study was conducted during April 23-26 by HCD Research using its MediaCurves.com® website, to obtain information on Americans’ tipping habits when dinning in restaurants. To view detailed results go to: www.mediacurves.com.

When restaurant service is good, respondents 40 years-old and younger reported that they leave an average tip of 19.5% of the total bill, compared to respondents over 40 years-old who reported leaving 18.0% of the total bill. When restaurant service is bad, respondents 40 years-old or younger reported leaving an average tip of 10.1% of the total bill, compared to respondents over 40 years-old who reported leaving 8.6% of the total bill.

A significant relationship was also revealed when comparing the tips left by infrequent and frequent attendees of worship services. When restaurant service is good, frequent worshipers reported that they leave an average tip of 19.3% of the total bill, compared to infrequent worshipers who reported leaving 18.3% of the check. When restaurant service is bad, frequent worshipers reported that they leave an average tip of 10.0% of the total bill compared to infrequent worshipers who reported leaving 9.0% of the check.

Among the findings:

Please enter the approximate percentage of tip that you leave at a restaurant if the service is good (based on the total bill).

Respondents 40 years-old or younger
(n=748) / Respondents over 40 years-old
(n=881)

Mean - 19.5% / 18.0%

Please enter the approximate percentage of tip that you leave at a restaurant if the service is bad (based on the total bill).

Respondents 40 years-old or younger
(n=748) / Respondents over 40 years-old
(n=881)

Mean - 10.1% / 8.6%

Please enter the approximate percentage of tip that you leave at a restaurant if the service is good (based on the total bill).

Respondents who attend a place of worship monthly
(n=567) / Respondents who attend a place of worship less than once a month
(n=1062)

Mean - 19.3% / 18.3%

Please enter the approximate percentage of tip that you leave at a restaurant if the service is bad (based on the total bill).

Respondents who attend a place of worship monthly
(n=567) / Respondents who attend a place of worship less than once a month
(n=1062)

Mean - 10.0% / 9.0%

ENDS

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