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Fashion-Based Campaigns Promote AIDS Awareness

Fashion-Based Campaigns Promote AIDS Awareness

The fashion industry is typically characterized by stilettos and status, but new campaigns like Designers Against AIDS (DAA) aim to transcend this image of fashion and focus attention toward world issues.

Last month, Designers Against AIDS, in conjunction with Antwerp PRIDE, launched a safe sex campaign on the city trams of Antwerp, Belgium. This campaign was one of many victories for the international project, which includes over 65 AIDS outreach campaigns.

Key to the campaign is the use of pop culture to promote AIDS awareness in the international media, the general public, and more specifically, young people.

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