Elite Fitness Trainer Vows To Shape Up America

Michael Torchia, Fitness Advisor to Hollywood's most elite celebrities and founder of The Shape Up America Campaign, vows to follow in Jack Lalanne's foot steps.

Michael Torchia has personally been a tremendous inspiration and motivator to the children and adults across the nation to learn about exercise and better eating habits.

Torchia first saw Jack Lalanne on television when he was an obese boy. His mother brought him into the living room to watch Jack's fitness show, because she felt he could help him lose weight and become physically fit. She was right and he has never stopped since! Jack Lalanne was Torchia's mentor, friend and inspiration for pursuing a career as an authority in the field of health and fitness.

Torchia knows first hand the pain and difficulty millions of people suffer from dissatisfaction with their own bodies. Low self-esteem is a devastating result. Torchia has spent his life overcoming it and have through years of studying, teaching and living it. Torchia has worked with some of the biggest stars in Hollywood and has won several national titles in the sport of bodybuilding, including Teenage Mr. America, Collegiate Mr. USA, Mr. California.

Torchia has devoted his life to finding a safe solution for childhood obesity and to helping people create a healthier lifestyle, as Jack. On Jack's 94th birthday he told Torchia that he was so proud of his dedication to fight the epidemic of childhood obesity and passion to follow in his foot steps.
Michael Torchia is the quintessential cutting edge fitness advocate leader, whether working with children or adults of any age. Michael has created a multi-disciplined lifestyle conglomerate, a first in its category that focuses on every phase of peoples' lifestyles including physical fitness and nutritional solutions.

The Shape Up America Campaign Health & Fitness Expos are recognized as the premier wellness events in the country, attracting thousands of health-minded consumers each year. There will be a Shape Up America Campaign Pavilion at every venue, offering something for every member of the family including free health screenings, fitness demonstrations for children and adults, nutrition lectures, healthy cooking demonstrations/healthy shopping tips, athletic competitions and free product giveaways. Obstacle course challenge for the kids, as well a variety of information and products for the entire family.

Torchia's next rally will be held in Miami, Florida, on April 16 & 17, 2011 at the Miami Beach Convention Center with an estimated attendance of over 40,000.
Torchia is planning a tribute for Jack Lalanne at this event and will present the "Health Advocate Lifetime Achievement Award" to the Lalanne family.

The Shape Up America Campaign was created to help children and adults around the country get healthy for their own benefit and for the lasting benefits that will strengthen the entire nation for generations to come.
The campaign targets all segments of our communities, including schools, city government, civic organizations, community groups, businesses, and other people who live, work and play in America.

The Operation Fitness Team travels around the country providing the crucial information that will help even the most stubborn and unmotivated Americans learn how to break their bad eating habits and become more physically active. The ultimate goal is to teach people how they can create simple ways of exercising and develop sensible eating habits, along with participating in stimulating activities at home, office, parks, beaches and even in the wilderness. In addition, pet owners will learn innovative ways to get their pets in shape and on a healthy track.

It is vital that we make a change now before it is too late. Americans are neglecting their health, when simple changes can make a difference in the overall quality of their lives. With encouragement and options for making that change, Americans will become more active and health-conscious.

ENDS

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