All Parties Slightly More Convinced By Viewing Obama Video

All Parties Slightly More Convinced Obama was Born in US after video

Majority of all parties say it is not appropriate to further challenge Obama’s place of birth

Flemington, NJ, April 27, 2011 – A new national study among 1,118 self-reported Democrats, Republicans and Independents revealed that all parties were slightly more convinced that President Obama was born in the United States after viewing a video in which he addressed the subject of his birth place.

The study was conducted earlier today by HCD Research to obtain Americans’ perceptions of a video in which President Obama addressed the subject of his birth place. The results were reported on its mediacurves.com website.

After viewing the video, all parties slightly increased their belief that President Obama was born in the United States from 90% to 93% among Democrats, 61% to 63% among Republicans and 79% to 80% among Independents. Furthermore, all parties indicated that it is not appropriate to further challenge Obama’s place of birth increasing from 86% to 89% among Democrats, 54% to 58% among Republicans, and 71% to 78% among Independents.

Among the findings:
Do you believe that President Obama was born in the United States?
Democrats Republicans Independents
Pre Post Pre Post Pre Post
Yes 90% 93% 61% 63% 79% 80%
No 10% 7% 39% 37% 21% 20%

Do you think it is appropriate to further challenge the place of his birth?
Democrats Republicans Independents
Pre Post Pre Post Pre Post
Yes 14% 11% 46% 42% 29% 22%
No 86% 89% 54% 58% 71% 78%

While viewing the video, participants indicated their perceived levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

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HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research.

MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements

ENDS

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