IPREX Appoints New Asia Pacific Director
IPREX Appoints New Asia Pacific Director
SYDNEY – 30 August
2011: Cameron Blair has been appointed Director,
Asia Pacific of IPREX – the worldwide corporation of
independent public relations and communication firms.
IPREX President Asia Pacific, Peter Wilkinson (Wilkinson Group, Sydney) welcomed
the appointment as part of the network’s commitment to
world-class internal management: “Cameron’s appointment
reflects the continuing growth of partner interactions in
the IPREX Asia Pacific region and the developing
opportunities to work with nearly 100 partner offices in the
Americas and EMEA.
“Cameron will be handling
enquiries from prospective partners and clients,
streamlining contact with and between partners as they
develop business together and arranging our twice-yearly
meetings. He joins a team dedicated to ensuring that
partners receive a serious return on their investment with
IPREX.”
After living in Vancouver for 18 years,
Cameron Blair moved to South East Asia where he studied
communications at Southern Cross University and worked for
newspapers and magazines as a journalist and press
photographer. He has also run his own design business and is
currently based in Sydney.
In New Zealand, IPREX is
represented by Auckland-based brand building consultancy
Pead PR.
IPREX has also appointed regional directors
in its two other regions:
Thor Erling Lund
(Director, EMEA) has an MSc in International Marketing and
long experience of working at a senior level on global
brands such as MTV, Ryanair and Logitech. He lectures
undergraduates and MBA students on strategy and PR at the
Norwegian School of Management, and has served five years as
the VP of NPRCA – the Norwegian Public Relations
Consultants Association. His firm Consilio has been the
Norwegian IPREX partner for 15 years.
Alaina
Gjertsen (Director, the Americas): Alaina studied in
Sub-Saharan Africa, China and Switzerland before working as
an executive recruiter in Southern California, and then
moving to Washington, D.C. where she directed a research
program for an international trade association while earning
her Master’s at Georgetown University. She has since
worked in public relations and public affairs capacities on
both agency and client sides, most recently for the
NYSE-traded energy company Continental Resources, Inc.
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