World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search


True Pacific – launch of a regional brand

5 September 2011

True Pacific – launch of a regional brand

Demand for Pacific produced products is set to grow, with the launch of a major initiative today to strengthen export opportunities for Pacific Island producers.

True Pacific is a project being driven by the Pacific Cooperation Foundation to help bring the best Pacific products to the world. The programme is underpinned by a quality assurance programme and is promoted as the True Pacific mark.

Chief Executive of the Pacific Cooperation Foundation, Meg Poutasi, says despite being lands of diversity, many Pacific countries have unbalanced economic growth. Pacific businesses can spearhead export led growth by exploring niche markets for their quality export products.

“In the Pacific, you can find high quality tuna, noni juice, vanilla and coffee products all for the international market. Other areas of competitive advantage include natural spa products where ingredients are sourced from local botanicals. These products are currently going into the European, US and Asian markets. These products target a premium consumer market and provide export income for the communities that produce them. There are also an abundance of superb products, most of which never leave their home shores.

The True Pacific mark encourages export demand for the products from our Pacific neighbourhood by reassuring consumers that they are buying high-quality products or ingredients, genuinely produced in the Pacific.

25 producers from Fiji, Papua New Guinea, Samoa, Tonga and Vanuatu have passed the quality assurance programme and been issued with licences to carry the True Pacific mark. A ceremony was hosted by New Zealand’s Foreign Affairs Minister, the Hon Murray McCully, to present True Pacific producers with their licences on 5 September 2011.

True Pacific licenced producers will be sampling and selling their gourmet gastronomic treats such as spices, coffee, chutneys and jams, honey, noni juice and tropical fruit at the Pacific Showcase, a free three-day event for the public, 6-8 September at the Cloud on Queen’s Wharf.

The Pacific Showcase provides an unprecedented opportunity for premium Pacific enterprises to connect with consumers, retailers and potential suppliers in New Zealand – one of the region’s important trading partners. It will also bring them into contact with visitors from around the world who will be here ahead of the Rugby World Cup.

Pacific food expert and author of “Me’a Kai; The Food and Flavours of the South Pacific”, Robert Oliver, believes the timing for promoting Pacific sourced products in New Zealand is ideal.

“Current movements including local food, organics and fair trade demonstrate that there is a demand for products grown and produced in the Pacific way. A Pacific quality mark will help create a price premium for products that reflect these values as well as delivering on quality.

“Many Kiwis also feel a great affinity with the Pacific. Appreciation of Pacific cuisine and beautiful artisan food products that support Pacific communities, can only help to increase demand even further,” Mr Oliver says.

Some True Pacific products are available in stores now - Fiji Red Papaya, coconuts and watermelons from Tonga, sweetcorn from Vanuatu Direct all in supermarkets. Also Tanna coffee, Tupuanga coffee, Fiji Friend chutneys, Samoan Hot Boys Chilli sauce, Heilala Vanilla, Punja and Sons gourmet wraps are at selected outlets. New products will be hitting our shelves towards the end of the year. For more information on where to purchase products please go to:

This is a completely not-for-profit initiative. Many of the producers involved fund community development initiatives, and help set up growers cooperatives to help small landholders be able to run a sustainable commercial operation.

For further information please visit:


© Scoop Media

World Headlines


World Vision: Covid-19 Surge Plunges Myanmar Into Humanitarian Catastrophe

Six months since the Myanmar military’s seizure of power, aid agencies are warning of a spiralling humanitarian catastrophe, triggered by skyrocketing Covid-19 cases and widespread violence. Covid-19 cases in Myanmar have doubled in the past two months... More>>

OECD: Annual Inflation Picks Up To 4.1% In June 2021

Year-on-year inflation in the OECD area increased to 4.1% in June 2021, compared with 3.9% in May. Inflation in the euro area was significantly lower than in the OECD area as a whole, and especially than in the United States...

World Vision: A Year On From Beirut Blast, Thousands Suffer Under Economic Collapse
In the year since the Beirut blast, a worsening economic crisis has vastly increased the numbers living in poverty, creating a worsening humanitarian crisis for Lebanon’s children, warns World Vision... More>>

Focus On: UN SDGs

UN Africa Renewal: Energy Will Play A Critical Role In The Success Of Africa’s Free Trade Area

As a global leader and advocate for the achievement of SDG7, which calls for access to reliable, affordable, sustainable and modern energy for all by 2030, what three key things do African countries need to do to end energy poverty..? More>>

Food Systems: More Than 100 Countries Discuss Visions For Futures To Accelerate Global Action Ahead Of September Summit

More than 100 countries came together over the course of three-days to discuss how they will transform their national food systems to drive progress against the Sustainable Development Goals by 2030... More>>

Food Systems: Italian & Rwandan Leaders Join Urgent Call To Transform World’s Food Systems As Pre-Summit Begins

Italian Prime Minister Mario Draghi and Rwandan President Paul Kagame stress need for more inclusive, sustainable and holistic approaches ahead of the Summit in New York in September... More>>