World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search

 

Auckland students most awarded in international competition

Out of thousands of ideas entered in the non-professional category from across the world at this year’s AD STARS, the judges handed out just 48 awards in total. Media Design School’s advertising students took out four of only 10 awards in the Innovation category, making it the most awarded school in its category.

AD STARS’ Innovation category celebrates the most ground-breaking and experimental works from soon-to-be advertisers.

More than 20,000 entries from 74 counties around the world were received in the prestigious international advertising awards program this year, with 1,719 works selected as finalists (within their respective categories).

“We’re delighted to not only dominate the Innovation category, but also to score a win in print, a category that a lot of today’s students find incredibly challenging,” said Media Design School’s programme leader, Kate Humphries.

“Some well-deserved congratulations must go to our print winners, Zach Hall and Clementina de Ruiter for Poachers or Doctors – a campaign based on a nifty insight about how closely the work of Gorilla Doctors resembles that of poachers.”

“Our innovation winners, in only the second month of the course this year, explored ways in which big brands could create branded products or services that helped deal with important problems,” explained Ms Humphries.

“For such early work to stand up to the challenge of other courses in their final projects is testimony to some very hard work on the part of our students.”

The Media Design School students who took out awards in the AD STARS Innovation category at the weekend were:

• George Stafford and Tyson Keane for Occulus Teleoperated Mine Detonator, in which gamers explode landmines that would take 1,000 years to clear using existing methods;
• Hannah Stokes and Will Budget for Endit, a nail polish range from Body Shop https://vimeo.com/266049050 that incorporates a dot lab saliva test to diagnose a crippling condition which currently takes an average of 7-10 years to diagnose;
• Phillip Meki and David Amann for Huawei Trains, an idea that uses Nano technology on the top of trains to collect and re-distribute energy; and
• Guy Tengrove and Emi Liu for Ali Baba’s 100% Counterfeit Range: https://vimeo.com/266050874 which used the counterfeit accusations levelled at the world’s biggest online retailer to kickstart an idea for a proudly 100% Counterfeit range of plastic - ‘proudly’ because it’s made from bamboo composite, not plastic.

In the lead up to the awards announcements, Media Design School students took out eight of the 17 finalist spots in the Innovation category, ranking them as the most-nominated school worldwide this year – well ahead of both the New York School of Visual Arts and Miami AdSchool.

AD STARS is Korea’s only international advertising awards program that shares creative solutions through its creativity and technology convergence festival. AD STARS says its ultimate value is ‘humanity’, with a commitment to sharing creative solutions that contribute to the wellbeing of mankind.

© Scoop Media

 
 
 
World Headlines

 


Human Rights: China Journalist Jailed For COVID Reporting Seriously Ill, Must Be Released

UN human rights experts* today urged China to immediately release imprisoned citizen journalist and woman human rights defender Zhang Zhan on humanitarian grounds, saying her health is deteriorating rapidly and her life is in danger... More>>

CID: PNG Deadly Covid Crisis Getting Worse
People in Papua New Guinea are not getting enough Covid vaccines due to misinformation. This is causing immense stress and suffering throughout the country, says Quenelda Clegg Chair of CID’s Humanitarian Network...More>>


Sudan: Bachelet Condemns Killings Of Peaceful Protesters

At least 39 people have been killed by security forces in Sudan since the 25 October military coup, 15 of whom were reportedly shot dead on Wednesday, according to the UN High Commissioner for Human Rights...
More>>


Focus On: UN SDGs

Food: Three Billion People Cannot Afford A Healthy Diet

Approximately three billion people, almost 40 per cent of the world’s population, cannot afford a healthy diet and another one billion people would join their ranks should further unpredictable events reduce incomes by one-third, the UN food agency said, launching a new report on Tuesday... More>>

COP26: Enough Of ‘Treating Nature Like A Toilet’ – Guterres Brings Stark Call For Climate Action To Glasgow
As the World Leaders Summit opened on day two of COP26, UN chief António Guterres sent a stark message to the international community. “We are digging our own graves”, he said, referring to the addiction to fossil fuels which threatens to push humanity and the planet, to the brink, through unsustainable global heating... More>>


Climate: ‘Vague’ Net Zero Promises Not Enough: Planet Still On Track For Catastrophic Heating, UN Report Warns

New and updated commitments made ahead of the pivotal climate conference COP26 in the past months are a positive step forward, but the world remains on track for a dangerous global temperature rise of at least 2.7°C this century even if fully met, a new report by the UN Environment Programme (UNEP) has warned... More>>