World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search


Biggest Toymaker Posted 70% Growth In Star Wars Revenue 2020 Thanks To The Mandalorian

The world’s largest toymaker, Hasbro, reported a double-digit surge in sales in 2020 tied to the spectacular performance of its Star Wars merchandise.

According to the research data analyzed and published by Sijoitusrahastot, there was a 70% uptick in the sales of its Star Wars merchandise. This happened despite the fact that for the first time since 2014, Disney did not have a Star Wars release in 2020. It sought to make up for that by streaming The Mandalorian on Disney+.

Based on a report by the NPD Group, US toy sales in 2020 shot up by 16% to $25.1 billion. May 2020 was the peak month as it saw a 38% sales increase, followed by October 2020 at 33%.

Barbie Sales Shot Up by 19% in Q4 2020, 16% Full-Year

Hasbro’s holiday quarter revenue totaled $1.7 billion, up by 4% YoY. Its gaming segment had a 27% increase while the TV/film/entertainment segment rose by 20%.

Its total sales in the US and Canada soared by 16% during the quarter. For the gaming segment, Magic: The Gathering was the top performer, reporting a 27% uptick to $581.2 million. Full-year eCommerce sales for the toymaker surpassed $1 billion, accounting for a 25% share of all sales.

On the other hand, Mattel, one of its rivals, had the strongest quarter in 15 years during Q4 2020. Its sales shot up by 10% to $1.63 billion bringing 2020’s total revenue to $4.58 billion. Its net income rose to $127 million, making 2020 its first full profitable year since 2016.

Mattel’s Barbie products had the strongest growth, with sales shooting up by 19% in Q4 2020 and 16% for the full year.

Both Mattel and Hasbro reported stock declines of more than 50% during the March 2020 sell-off. As of February 16, 2021, both had recovered, with more than 100% uptick from both of their lowest price points in 2020.

The full story, statistics and information can be found here:

© Scoop Media

World Headlines


OECD: Final Quarter Of 2020 Shows Continued Recovery In G20 International Merchandise Trade

G20 international merchandise trade continued to rebound in the fourth quarter of 2020 ( exports up 7.2% and imports up 6.8%), following the sharp falls seen in the first half of 2020, as lockdown measures affected trade globally. Although growth ... More>>

UN Report: Civilian Casualties Surged After Peace Talks Began In Afghanistan

Monitoring by the UN Assistance Mission in Afghanistan, UNAMA, and the UN Human Rights Office has revealed that despite a drop in civilians killed and injured overall in 2020 there was a rise in civilian casualties following the start of peace negotiations ... More>>

Climate: UN Chief Lauds ‘day Of Hope’ As US Officially Rejoins Paris Climate Accord

The official return of the United States to the Paris Agreement on Climate Change represents good news for the country and the world, UN Secretary-General António Guterres said on Friday during a virtual event to mark the occasion. The US, under ... More>>

Focus On: UN SDGs

2021: Critical Year To ‘reset Our Relationship With Nature’ – UN Chief

During this time of “crisis and fragility”, the UN chief told the United Nations Environment Assembly on Monday that human well-being and prosperity can be vastly improved by prioritizing nature-based solutions. Painting a picture of the turmoil ... More>>

Paris Agreement: UN Secretary-General António Guterres To Mark U.S. Reentry With Envoy For Climate John Kerry

Watch live at UN Secretary-General António Guterres will join U.S. Special Presidential Envoy for Climate John F. Kerry at an event marking the United States’ reentry into the Paris Agreement this Friday. The discussion with the Secretary-General ... More>>

WeBeliev: Scoop In Conversation With Abhishek Sinha, Founder Of WeBeliev, An NZ Crowdfunding Platform

WeBeliev supports 17 SDGs, launching sector specific campaigns every month Q. What is WeBeliev and why did you start it? A. WeBeliev is a Singapore-registered crowdfunding platform aimed at fundraising for all the 17 Sustainable Development Goals (SDGs) ... More>>