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NSW Drives Job Ad Growth Of 6.0% Month-on-month In September 2021


SEEK’s latest Employment Report shows national job ad volumes have increased by 6.0% m/m in September and are 24.7% higher nationally than in the same month in 2019. This is the first m/m growth in job ads since April 2021.

Kendra Banks, Managing Director, SEEK ANZ, comments: “A particularly strong result in New South Wales has led to a month-on-month increase of 6.0% in national job ads.

“The COVID-19 roadmap announcements in New South Wales and Victoria have encouraged businesses to move ahead with rehiring and preparing for the summer holiday period.

“In New South Wales, job ads increased by more than 20%, with roles in Hospitality & Tourism jumping by 130% month-on-month.

“Factors contributing to this growth include replacing roles which were lost, preparing for the end of restrictions, and getting ready for the summer holiday period.”

Applications per ad levels remain low despite traffic to being stable at around 34 million visits in September.

Kendra Banks continues: “Many hirers are still finding it difficult to recruit. Month-on-month applications per job ad are down slightly by 0.8% nationally and remain significantly below pre-pandemic levels, down by 34.9% when comparing September 2021 to September 2019.

“Australians continue to be cautious when considering their next career move.”


The latest SEEK job ad data shows that most states have a m/m growth, with a slight decline in Victoria.

Kendra Banks continues: “Victoria was the only state or territory in Australia that did not have more ads posted in September than in August 2021. We would expect to see Victoria follow New South Wales with growth in job ad volumes following the announced easing of restrictions in October. Despite dropping slightly last month, Victoria is still showing over 10% more ads than two years ago.

“Compared to September 2019, before the pandemic, there is quite an increase in roles across most states, with the majority of the states and territories demonstrating growth between 44.8% in Queensland up to 76.1% in Tasmania. The exception being the ACT which has 6.7% fewer roles.”


The industries that were impacted the hardest in August are the industries that have shown significant growth in September, particularly customer-facing roles.

Kendra Banks comments:

“As we have seen throughout the whole course of the pandemic, as soon as restrictions begin to ease, customer-facing roles return quickly to site.

“A trend throughout the pandemic is that the industries impacted the hardest can also be the first to bounce back.

“For example, job ads in Retail & Consumer Products dropped 8.9% nationally in August but grew 20.6% in September. Hospitality & Tourism job ads dropped 19.0% in August and increased by 28.5% in September.

“There are positive signs across all industries, with job ad volumes increasing in hospitality, tourism, retail and trades & services”.

The table below shows the top three industries driving growth or decline in the case of Victoria.


  • Information & Communications Technology (ICT)
  • Manufacturing, Transport & Logistics (MT&L)
  • Community Services & Development (CS&D)
  • Administration & Office Support (A&OS)
  • Construction (Con.)
  • Accounting (Acc.)

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