Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


It’s a wrap - Wellington as you’ve never seen it before


NEWS RELEASE
23 November 2012


It’s a wrap - Wellington as you’ve never seen it before


Today when you look up at the Clemenger BBDO building, on the corner of Kent Terrace and Majoribanks Street you’ll see Wellington as you’ve never seen it before – atop a towering mountain, surrounded by roaring waterfalls, the city sits in the fantastical world of Middle-earth.

This two-storey image covers the entire facade of the Clemenger building – from Kent Terrace around Majoribanks Street.

Clemenger BBDO, with the support of Wellington City Council and Positively Wellington Tourism, created the building wrap.

Clemenger Managing Director Andrew Holt says with thousands of people expected to turn out for next Wednesday’s premiere of The Hobbit: An Unexpected Journey, the agency decided to create the perfect backdrop for the spectacle

“In a typical movie premiere they bring the film to a city, but we thought Wellington doesn’t do typical so let’s do something that puts the city in the middle of Middle earth”

With only five days to go, Wellington Mayor Celia Wade-Brown says so many Wellingtonians have worked to transform the city into the Middle of Middle-earth.

“I want to thank Clemenger BBDO who have put in a lot of effort and inspiration to create this magnificent image. It’s a fun piece of fantasy on a grand scale.

“Sir Peter Jackson has said that no one else does a premiere quite like Wellington and this latest installation is further proof that the Capital will be looking its very best for the premiere.

“Where else but in the Middle of Middle-earth would you have Gandalf the Wizard standing guard over our grand Embassy Theatre, 13 giant dwarves adorning the NZ Post building on the waterfront, Gollum chasing fish at Wellington Airport and now this huge image of the city itself in the Middle of Middle-earth,” says Mayor Wade-Brown.

Clemenger BBDO Executive Creative Director, Philip Andrew, says the company donated its time and talent free of charge to bring the building to life.

“Wellington is the creative capital of New Zealand, so we wanted to do something special with the eyes of the world upon us. We are delighted that so many of our creative partners came together to help make this happen.
It’s a great example of the absolute positivity of our city”.

ends


© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

Royals: The Prince Of Wales And Duchess Of Cornwall To Visit

Prime Minister John Key welcomes today’s announcement that the Prince of Wales and The Duchess of Cornwall will visit New Zealand in November. This will be the second joint visit for Their Royal Highnesses to New Zealand. More>>

ALSO:

Tracey Martin Replaced: Ron Mark Is New New Zealand First Deputy Leader

Clayton Mitchell was the successful candidate for the Associate Whip position. Winston Peters was re-elected as Leader by the Caucus. Ron Mark was elected as the Deputy Leader with effect from 10am, Friday, 3rd July. More>>

ALSO:

Rebuild Rebrand: "Regenerate Christchurch" To Replace CERA

The regeneration of Christchurch will be the city’s focus for the next five years as local leadership progressively takes control of the rebuild, Canterbury Earthquake Recovery Minister Gerry Brownlee says. More>>

ALSO:

Nauru: Scholars Urge Minister To Act On Deteriorating Democracy

“Since the 2013 election in Nauru, there has been a series of disturbing developments on the islands that indicate a severe deterioration in the state of its parliamentary democracy and in the rule of law,” say the scholars. More>>

ALSO:

Foreign Affairs: NZ Begins Presidency Of UN Security Council

Prime Minister John Key has welcomed the start of New Zealand’s month-long Presidency of the United Nations Security Council in New York. More>>

ALSO:

Labour: Cash For Charter Schools, Mould For State Schools

“Recently released financial statements show the Whangarei charter school He Puna Marama received $3.9 million in government funding to the end of last year. Yet their audited accounts show they only spent $1.4 million on education, leaving almost $2.5 million over two years unaccounted for." More>>

ALSO:

Kiwirail Plans Shift From Electric: National Urged Not To Take Backwards Step

The National Government shouldn’t drag New Zealand backwards by replacing its climate friendly electric trains with carbon-polluting diesel trains, the Green Party said today. More>>

ALSO:

Capital Connection:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news