Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


It’s a wrap - Wellington as you’ve never seen it before


NEWS RELEASE
23 November 2012


It’s a wrap - Wellington as you’ve never seen it before


Today when you look up at the Clemenger BBDO building, on the corner of Kent Terrace and Majoribanks Street you’ll see Wellington as you’ve never seen it before – atop a towering mountain, surrounded by roaring waterfalls, the city sits in the fantastical world of Middle-earth.

This two-storey image covers the entire facade of the Clemenger building – from Kent Terrace around Majoribanks Street.

Clemenger BBDO, with the support of Wellington City Council and Positively Wellington Tourism, created the building wrap.

Clemenger Managing Director Andrew Holt says with thousands of people expected to turn out for next Wednesday’s premiere of The Hobbit: An Unexpected Journey, the agency decided to create the perfect backdrop for the spectacle

“In a typical movie premiere they bring the film to a city, but we thought Wellington doesn’t do typical so let’s do something that puts the city in the middle of Middle earth”

With only five days to go, Wellington Mayor Celia Wade-Brown says so many Wellingtonians have worked to transform the city into the Middle of Middle-earth.

“I want to thank Clemenger BBDO who have put in a lot of effort and inspiration to create this magnificent image. It’s a fun piece of fantasy on a grand scale.

“Sir Peter Jackson has said that no one else does a premiere quite like Wellington and this latest installation is further proof that the Capital will be looking its very best for the premiere.

“Where else but in the Middle of Middle-earth would you have Gandalf the Wizard standing guard over our grand Embassy Theatre, 13 giant dwarves adorning the NZ Post building on the waterfront, Gollum chasing fish at Wellington Airport and now this huge image of the city itself in the Middle of Middle-earth,” says Mayor Wade-Brown.

Clemenger BBDO Executive Creative Director, Philip Andrew, says the company donated its time and talent free of charge to bring the building to life.

“Wellington is the creative capital of New Zealand, so we wanted to do something special with the eyes of the world upon us. We are delighted that so many of our creative partners came together to help make this happen.
It’s a great example of the absolute positivity of our city”.

ends


© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Anzac Issue Out Now: Werewolf 47

Hi and welcome to the 47th edition of Werewolf, published on the eve of Anzac Day. Its become a cliché to describe Gallipolli as the crucible of this country’s identity, yet hold on... Isn’t our national identity supposed to be bi-cultural... and wouldn’t that suggest that the New Zealand Wars of the 19th century is a more important crucible of national identity than those fought on foreign soil?

Yet as Alison McCulloch eloquently reveals in this month’s cover story, New Zealand devotes a mere fraction of its attention span and funding resources to commemorating the New Zealand Wars compared to what it devotes to the two world wars, Vietnam and Afghanistan... More>>

 

Parliament Today:

Crowdsourcing: Green Party Launches Internet Rights And Freedoms Bill

The Green Party has today launched the Internet Rights and Freedoms Bill, New Zealand’s first ever Bill crowdsourced by a political party. More>>

ALSO:

Gordon Campbell: On The Shane Jones Departure

Shane Jones has left Parliament in the manner to which we have become accustomed, with self interest coming in first and second, and with the interests of the Labour Party (under whose banner he served) way, way back down the track. More>>

COMMENT:

Multimedia: PM Post-Cabinet Press Conference - April 22 2014

The Prime Minister met with reporters to discuss: • The recent improvement in the economy with a growing job market • Income and wealth inequality • Easter trading laws • The New Zealander killed in a drone strike in Yemen... More>>

Easter Trading: Workers 'Can Kiss Goodbye To Easter Sunday Off'

The Government’s decision to “reprioritise” scarce labour inspector resources by abandoning the enforcement of Easter Sunday Shop Trading laws means workers can kiss goodbye to a guaranteed day off, says Labour’s Associate Labour Issues spokesperson Darien Fenton. More>>

ALSO:

ACT Don't Go For Maximum Penalty: Three Strikes For Burglary, Three Years Jail

Three strikes for burglary was introduced to England and Wales in 1999. As in New Zealand, burglary was out of control and given a low priority by the police and the courts. A Labour government passed a three strikes law whereby a third conviction for burglaries earned a mandatory three years in prison... More>>

ALSO:

Gordon Campbell: On Drone Strikes And Judith Collins‘ Last Stand

The news that a New Zealand citizen was killed last November in a US drone attack in Yemen brings the drones controversy closer to home. More>>

ALSO:

Elections: New Electorate Boundaries Finalised

New boundaries for the country’s 64 General and seven Māori electorates have been finalised – with an additional electorate created in Auckland. More>>

ALSO:

Policies: Labour’s Economic Upgrade For Manufacturing

Labour Leader David Cunliffe has today announced his Economic Upgrade for the manufacturing sector – a plan that will create better jobs and higher wages. More>>

ALSO:

Gordon Campbell: On The Life And ACC Work Of Sir Owen Woodhouse

With the death of Sir Owen Woodhouse, the founding father of the Accident Compensation Scheme, New Zealand has lost one of the titans of its post-war social policy. More>>

ALSO:

Bad Transnationals: Rio Tinto Wins 2013 Roger Award

It won the 2011 Roger Award and was runner up in 2012, 2009 and 08. One 2013 nomination said simply and in its entirety: “Blackmailing country”... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news