Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


It’s a wrap - Wellington as you’ve never seen it before


NEWS RELEASE
23 November 2012


It’s a wrap - Wellington as you’ve never seen it before


Today when you look up at the Clemenger BBDO building, on the corner of Kent Terrace and Majoribanks Street you’ll see Wellington as you’ve never seen it before – atop a towering mountain, surrounded by roaring waterfalls, the city sits in the fantastical world of Middle-earth.

This two-storey image covers the entire facade of the Clemenger building – from Kent Terrace around Majoribanks Street.

Clemenger BBDO, with the support of Wellington City Council and Positively Wellington Tourism, created the building wrap.

Clemenger Managing Director Andrew Holt says with thousands of people expected to turn out for next Wednesday’s premiere of The Hobbit: An Unexpected Journey, the agency decided to create the perfect backdrop for the spectacle

“In a typical movie premiere they bring the film to a city, but we thought Wellington doesn’t do typical so let’s do something that puts the city in the middle of Middle earth”

With only five days to go, Wellington Mayor Celia Wade-Brown says so many Wellingtonians have worked to transform the city into the Middle of Middle-earth.

“I want to thank Clemenger BBDO who have put in a lot of effort and inspiration to create this magnificent image. It’s a fun piece of fantasy on a grand scale.

“Sir Peter Jackson has said that no one else does a premiere quite like Wellington and this latest installation is further proof that the Capital will be looking its very best for the premiere.

“Where else but in the Middle of Middle-earth would you have Gandalf the Wizard standing guard over our grand Embassy Theatre, 13 giant dwarves adorning the NZ Post building on the waterfront, Gollum chasing fish at Wellington Airport and now this huge image of the city itself in the Middle of Middle-earth,” says Mayor Wade-Brown.

Clemenger BBDO Executive Creative Director, Philip Andrew, says the company donated its time and talent free of charge to bring the building to life.

“Wellington is the creative capital of New Zealand, so we wanted to do something special with the eyes of the world upon us. We are delighted that so many of our creative partners came together to help make this happen.
It’s a great example of the absolute positivity of our city”.

ends


© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Issue 49: Werewolf Weekender

Philip Matthews: From The Lost Continent
It’s a case of better late than never for Olivier Assayas’ marvellous After May/Apres Mai, which first screened at Venice in 2012, had a couple of North Island screenings last year during the International Film Festival’s “Autumn Events” season, got a theatrical release in Australia – but not here – and only now appears on DVD, after Assayas himself has moved on. More>>

The Complicatist: Blue Eyed & Soulful
For a while in June, the top two singles on the US Billboard charts featured Iggy Azalea, an Australian model turned hip hop performer. To some, this may seem like just the latest chapter in a long saga of whites ripping off black culture, while enriching themselves in the process. Obviously, there’s some truth in the stereotype. Yet it can also obscure the positive collaborations – in jazz, soul music and hip hop – between musicians who treated each other as creative equals, race regardless. More>>

Satire: Carry On Captaining
Oh hello. Scanner Technician Davis. To what do I owe the pleasure?
You think we’re what?
Oh, pish. This vessel has been travelling along smoothly for generations – particularly smoothly in the last few years though I say so myself – and I happen to know we have never once been hit by an asteroid... More>>

 

Parliament Today:

False Electoral Return: John Banks Sentenced To Community Detention, Community Work

“The conviction of John Banks today is another sad chapter for John Banks and the ACT Party”, says Labour candidate for Epsom Michael Wood. More>>

ALSO:

Gordon Campbell: On The Rise Of ISIS And Labour

While global attention got distracted by the fate of MH17 and the atrocities in Gaza, the world’s other mega ‘bad news’ story – the rise of ISIS-led fundamentalism in Iraq – has reached a tipping point. More>>

ALSO:

Rebuild: Christchurch City Council Releases Milestone Report

The Cameron Partners report says the Council may need to find an additional $783 million to $883 million by 2019... Options Cameron Partners proposed include increasing rates, borrowing more, maximising insurance payments, and freeing up capital from its commercial assets. More>>

ALSO:

Parliament Today: Parliament Adjourns

The 50th Parliament has adjourned for the final time. After the completion of the adjournment debate, MPs left for the campaign trail with Parliament to be dissolved on August 14 ahead of the September 20 election. More>>

ALSO:

Novopayout: Government-Owned Company To Take Over School Payroll

After lengthy negotiations, the Ministry of Education and the existing school payroll provider, Talent2, have settled both on the amounts payable by Talent2 towards the costs of remediating the Novopay service and a new operating model for the school payroll system. More>>

ALSO:

Employment: Labour Will Raise Minimum Wage, Restore Work Rights

A Labour government will raise the minimum wage $2 an hour to $16.25 and restore work rights to ensure the benefits of economic growth are shared fairly by all New Zealanders, Labour Leader David Cunliffe says. More>>

ALSO:

Police: Crewe File Review Released

No new evidence has come to light implicating any specific person as being responsible for the murders of Jeannette and Harvey Crewe... The review identifies there is a distinct possibility that Exhibit 350 (the brass .22 cartridge case) may be fabricated evidence, and that if this is the case, that a member of Police would have been responsible. More>>

ALSO:

Werewolf Issue #49: Gordon Campbell Interviews Laila Harre

For 25 years, Labour and National have been in virtual agreement about the basics of economic policy, and differed mainly on how to go about managing its social consequences. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news