Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


It’s a wrap - Wellington as you’ve never seen it before


NEWS RELEASE
23 November 2012


It’s a wrap - Wellington as you’ve never seen it before


Today when you look up at the Clemenger BBDO building, on the corner of Kent Terrace and Majoribanks Street you’ll see Wellington as you’ve never seen it before – atop a towering mountain, surrounded by roaring waterfalls, the city sits in the fantastical world of Middle-earth.

This two-storey image covers the entire facade of the Clemenger building – from Kent Terrace around Majoribanks Street.

Clemenger BBDO, with the support of Wellington City Council and Positively Wellington Tourism, created the building wrap.

Clemenger Managing Director Andrew Holt says with thousands of people expected to turn out for next Wednesday’s premiere of The Hobbit: An Unexpected Journey, the agency decided to create the perfect backdrop for the spectacle

“In a typical movie premiere they bring the film to a city, but we thought Wellington doesn’t do typical so let’s do something that puts the city in the middle of Middle earth”

With only five days to go, Wellington Mayor Celia Wade-Brown says so many Wellingtonians have worked to transform the city into the Middle of Middle-earth.

“I want to thank Clemenger BBDO who have put in a lot of effort and inspiration to create this magnificent image. It’s a fun piece of fantasy on a grand scale.

“Sir Peter Jackson has said that no one else does a premiere quite like Wellington and this latest installation is further proof that the Capital will be looking its very best for the premiere.

“Where else but in the Middle of Middle-earth would you have Gandalf the Wizard standing guard over our grand Embassy Theatre, 13 giant dwarves adorning the NZ Post building on the waterfront, Gollum chasing fish at Wellington Airport and now this huge image of the city itself in the Middle of Middle-earth,” says Mayor Wade-Brown.

Clemenger BBDO Executive Creative Director, Philip Andrew, says the company donated its time and talent free of charge to bring the building to life.

“Wellington is the creative capital of New Zealand, so we wanted to do something special with the eyes of the world upon us. We are delighted that so many of our creative partners came together to help make this happen.
It’s a great example of the absolute positivity of our city”.

ends


© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

'Tea Break Bill' Passes: Gordon Campbell On Bad Labour Laws And Poor Safety

By co-incidence, one of the prime dangers of the government’s new employment relations law has been underlined by the release of the death and injury statistics among workers at New Zealand ports. These are highly profitable enterprises for the port owners.

The Port of Tauranga for instance, is expecting its current full-year profit to be between $78 million and $83 million and other ports are enjoying similar boom times – but they are also highly dangerous places for the people who work on or around the port premises. At the Port of Tauranga, there have been 26 serious accidents since 2011, and two deaths. More>>

 

Parliament Today:

No Charges: Outcome Of Operation Clover Investigation

Police have completed a multi-agency investigation, Operation Clover, into the activities of a group calling themselves “The Roast Busters”. The 12 month enquiry focused on incidents involving allegations of sexual offending against a number of girls in the Waitemata Police district and wider Auckland area... More>>

ALSO:

UNICEF Report: NZ Cautioned On "Stagnating" Child Poverty

An international report by UNICEF has found that child poverty rates in New Zealand have barely changed since 2008, despite similar sized countries significantly reducing child poverty during the recent recession. More>>

ALSO:

Funding Report: Two Pathways For Transport In Auckland

Commissioned by Auckland Council, the group was asked to investigate two possible pathways for raising $300 million per year ($12 billion over 30 years) to pay for the improvements needed to help fix Auckland’s transport system. More>>

ALSO:

Pay Equity: Equal Pay Win In Court Of Appeal

CTU: The Court of Appeal has made a historic decision paving the way for a substantial equal pay claim for aged care workers. More>>

ALSO:

Gordon Campbell: On The TPP Finishing Line, And Amazon’s Woes

If the Trans Pacific Partnership trade deal wasn’t such a serious matter, this would be pretty funny… More>>

ALSO:

TV3 Video: Three Die On Roads Over Labour Weekend

The official holiday period ended at 6am Tuesday, with three deaths on the roads during the Labour Day weekend. More>>

Employment Relations Bill: Govt Strains To Get Tea Break Law Through

The Government has been left with egg on its face - failing to get its much-vaunted, but hugely unpopular, meal break law passed in the first week of its new term, Labour spokesperson on Labour Issues Andrew Little says. More>>

ALSO:

Guns: Police Association Call To Arm Police Full Time

"The new minister gave his view, that Police do not need to be armed, while standing on the forecourt of parliament. The dark irony was that the interview followed immediately after breaking news of a gunman running amok in the Canadian parliament in Ottawa..." More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news