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A Lifetime of Whisky Loyalty Rewarded

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A Lifetime of Whisky Loyalty Rewarded

Oamaru, New Zealand– Sept 8, 2013 – Cyril Yates committed over 20 years of his life to distilling whisky in New Zealand. And although promised a trip to New York for his dedication by Seagrams, the corporate giant never delivered.

Now, 20 years later, CEO Greg Ramsay of the New Zealand Whisky Company is sending Cyril on his first ever overseas adventure as a thank you for the role he’s played in distilling whisky now earning accolades across the world.

“I can’t believe I’m off overseas next month,” says Cyril, “I’m really so grateful and excited to Greg and the New Zealand Whisky Company. I’m heading to Paris for a whisky launch, to London for Whisky Live and to Scotland to visit some of the oldest distilleries; places I’ve only dreamt of going.”

Cyril began as a 16-year-old boy, painting whisky barrels out the back and ended up as distilling foreman, spending much of his formative years at the distillery. As such, he’s a fundamental part of the success of New Zealand whisky today.

The New Zealand Whisky Company is a success story that signals a revival of the whisky industry in New Zealand. The whisky was once distilled by Seagram’s in Dunedin before the distillery was sold to Fosters in 1997 as part of a global rationalisation.

Fosters mothballed the distillery and inexplicably closed it. But fortunately, more than 400 barrels of this whisky remained, and were bought by the New Zealand Whisky Company, set aside to mature and sweeten. Since then, the company has worked hard to revive the century-old industry and the whisky has been met with wide acclaim.

Battling it out with over 300 whiskies at the World Whiskies Awards in London earlier this year, the Dunedin-made whisky won across three categories, but its greatest recognition was at the San Francisco World Spirits Competition.

“Winning one of the few DoubleGold medals on offer saw our South Island Single Malt recognized as one of the world’s great whiskies. We are humbled by our results in such high caliber competitions; it really honors the craftsmanship of the Dunedin distillers, and the commitment to quality by our Oamaru team, and our production partners in Christchurch,” says Ramsay.

As well as regaining the foothold once held across New Zealand by Wilsons, the whisky is now exported from Oamaru and available across Canada, the UK, Australia and Europe.

Images are available at www.thenzwhisky.com/media. More information about the New Zealand Whisky Company is available at www.thenzwhisky.com.

ENDS

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