Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Oranjeboom blasts onto premium beer marketplace

Oranjeboom blasts onto premium beer marketplace

From 1 July 2005 you will be able to get your hot little hands on Holland's most distinguished pilsner beer: Oranjeboom, brewed and distributed by Lion Nathan.

Heralded as one of the finest examples of continental brewmanship, the original Oranjeboom is one of Europe's principal pilsner beer brands.

Lion Nathan is delighted to announce it has secured both the brewing and distribution licence for New Zealand from the brewery, which will be done under strict supervision from InBev.

"We are proud to have Oranjeboom join our portfolio of premium international beers and we see this lager as an alternative drinking option for New Zealand's discerning beer drinkers," says Adrian Hirst, Oranjeboom Marketing Manager.

Oranjeboom is a 5% premium, golden-colour pilsner beer with fruity hop notes in the aroma, a crisp refreshing finish and a full, rich flavour.

"This is a lager with wide appeal - it's perfect with a range of European dishes as well as with more traditional Kiwi cuisine," says Adrian.

The original 'Brouwerij de Oranjeboom' was established in Holland in 1671. It's striking crest and colour symbolises the family tree of the Dutch Royal Family, the princes of Oranje-Nassau. These elements were assigned to the brewery and its premium beer to pay homage to the royal founders of the Realm of Netherlands. . With all the credentials of a royal heritage, Oranjeboom has a niche amongst quality products and taste profiles that are a perfect match for today's more discerning beer drinker.

Launching into grocery and liquor stores nationwide from 1 July 2005, Oranjeboom will carry an everyday RRP of $19.99 per dozen. It is available in 330mL tall, emerald green, crown seal bottles in both six and 12 pack formats.

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Dollar Catches Breath After "Goldilocks" Slump

The New Zealand dollar edged up following its dramatic slump yesterday after the Reserve Bank confirmed speculation it intervened in the currency market last month and PM John Key suggested a “Goldilocks” level far lower than at present. More>>

ALSO:

Biosecurity: Kiwifruit Claim To Hold Officials Accountable For Psa

Kiwifruit growers have joined forces to hold Biosecurity NZ accountable in the courts for its negligence in allowing 2010’s Psa outbreak that devastated New Zealand’s kiwifruit industry and exports. Foundation claimants representing well ... More>>

ALSO:

Poison: Anglers Advised Not To Eat Trout In 1080 Areas

With the fishing season opening in just a few days (1 October 2014), anglers are being warned by the Department of Conservation(DOC) not to eat trout from pristine backcountry waters and their downstream catchments, where the department is conducting 1080 poisoning operations. More>>.

ALSO:

Quotas: MPI Swoop On Suspected Fraudulent Fishing Activity

Ministry for Primary Industries (MPI) compliance officers swooped on a Hawkes Bay fishing enterprise today to secure evidence in an investigation into suspected fraudulent activity... “The investigation involves activity throughout the commercial supply chain – catching, landing, processing and exporting.” More>>

ALSO:

Scoop Business: Fonterra Slashes 2015 Milk Payout, Earnings Tumble 76%

Fonterra Cooperative Group cut its forecast 2015 milk price payout by about 12 percent, citing weaker global dairy prices and said there is a risk of further declines given strong global milk production. More>>

ALSO:

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news