Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Oranjeboom blasts onto premium beer marketplace

Oranjeboom blasts onto premium beer marketplace

From 1 July 2005 you will be able to get your hot little hands on Holland's most distinguished pilsner beer: Oranjeboom, brewed and distributed by Lion Nathan.

Heralded as one of the finest examples of continental brewmanship, the original Oranjeboom is one of Europe's principal pilsner beer brands.

Lion Nathan is delighted to announce it has secured both the brewing and distribution licence for New Zealand from the brewery, which will be done under strict supervision from InBev.

"We are proud to have Oranjeboom join our portfolio of premium international beers and we see this lager as an alternative drinking option for New Zealand's discerning beer drinkers," says Adrian Hirst, Oranjeboom Marketing Manager.

Oranjeboom is a 5% premium, golden-colour pilsner beer with fruity hop notes in the aroma, a crisp refreshing finish and a full, rich flavour.

"This is a lager with wide appeal - it's perfect with a range of European dishes as well as with more traditional Kiwi cuisine," says Adrian.

The original 'Brouwerij de Oranjeboom' was established in Holland in 1671. It's striking crest and colour symbolises the family tree of the Dutch Royal Family, the princes of Oranje-Nassau. These elements were assigned to the brewery and its premium beer to pay homage to the royal founders of the Realm of Netherlands. . With all the credentials of a royal heritage, Oranjeboom has a niche amongst quality products and taste profiles that are a perfect match for today's more discerning beer drinker.

Launching into grocery and liquor stores nationwide from 1 July 2005, Oranjeboom will carry an everyday RRP of $19.99 per dozen. It is available in 330mL tall, emerald green, crown seal bottles in both six and 12 pack formats.

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

f work for Pumpkin Patch staff

Retail: Pumpkin Patch Brand, IP Sold To Catch Group

The receivers of failed children's clothing retailer Pumpkin Patch have confirmed that the company's brand and intellectual property have been sold to Australian online retailer Catch Group. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news