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Mobile Music Set To Explode With Vodafone Music

Mobile Music Set To Explode With New Vodafone Music Service

Mobile music takes centre stage today with the launch of the new Vodafone Music service which includes an online music store and new dual delivery full music track downloads for a hot new price of $1.99.

The Vodafone Music store is New Zealand’s most integrated music web store, offering both ring tones and full albums. Check it out online at from around midday today.

Head of Music at Vodafone, Morgan Donoghue, says the launch of dual delivery full music tracks at this price makes the world of mobile music affordable for many people.

“It’s an exciting time in the mobile music space; it’s where the industry is heading in a big way. Sales of Full Music Tracks are already outselling physical single sales. That’s a huge shift already so we expect the digital market will explode with Vodafone Music,” says Morgan, who recently left the role of EMI Music Marketing Manager to head up the music category at Vodafone.

“Our customers have shown they love Full Music Tracks and now we’re adding even more value to that experience.”

Dual delivery means that customers receive two files for only $1.99 – one for their pc and one for their mobile. Customers can choose to purchase dual delivery Full Music Tracks either from the Vodafone Music site or through Vodafone live! on their mobile when in a 3G coverage area. No matter which method they choose, the track is delivered to both devices.

“This is great value music. Vodafone also makes it easy for customers to purchase music with the cost going straight to your mobile bill or prepay credit. There’s no need for a credit card to make the purchase,” says Morgan.

This coupled with new specialist music mobiles like the Nokia N91 with a 3,000 track-capacity 4GB memory, means that customers only need one device for mobile music. There’ll be no need to carry around a mobile and separate music player. Their PC can act as their music library and the mobile phone will be their communication tool and music device all-in-one.

Ringtones will cost $4.50 each for realtones and $3.50 each for polyphonics. Full albums can be picked up for just $17.99.

To help celebrate the Vodafone Music and dual delivery launch, Vodafone is putting on an exclusive concert tonight featuring international hip hop star Chingy. The gig at Auckland’s St James is the first in an exclusive series of concerts called the Vodafone Music Sessions which allow customers to get close to their favourite local and international acts. Tickets were available to the first 400 people to download any Chingy full music track on Vodafone live!.

For those not at the gig, live streaming on Vodafone live! with 3G, will be available for free. To watch this simply press the Vodafone live! button on the evening of November 16 and click on the link to stream.

Vodafone Music has a catalogue of over 500,000 tracks from the world’s top four music labels EMI, Universal Music, Sony BMG, Warner Music plus key independents from around the world and some of New Zealand’s hottest local content.


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