Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Charlie’s launches Vitamin Water

Charlie’s launches Vitamin Water

Locally owned and operated beverage brand Charlie’s has today confirmed its entrance into the Vitamin Water drinks category. ‘Charlie’s Vitamin Water’ will be ‘Prescribed Drinking’ this summer as consumers join the world wide trend towards waters loaded with essential vitamins and minerals.

Vitamin enhanced waters are seen by many as the new growth category in the drinks sector with possibly greater potential than energy drinks.

Health and function is driving this trend and Charlie’s Vitamin Water is set to take a significant slice with its range of premium packaged great tasting options. Lower in sugar than traditional energy drinks, Charlie’s Vitamin Water will come in four variants formulated to meet different consumer needs:

Defence is loaded with an extra boost of Vitamin C and Echinacea to support the immune system.

Antioxidant will help keep the body strong with a blend of powerful antioxidants including Grape Seed Extract.

Multivitamin is a blend of eight vitamins and minerals including calcium to replenish what life’s excesses take out.

Energy contains vitamins and Guarana to aid in rapid recovery from fatigue.

Charlie’s Vitamin Water’s are made with purified water and only natural ingredients. Exotic fruit flavours such as Yumberry, Pomegranate & Mangosteen have been used to flavour these low sugar healthy functional beverage alternatives.

Charlie’s Vitamin Water will be available in-stores from early December.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Crown Accounts: Slightly Softer Growth Expected In PREFU

A slightly softer growth forecast is the main feature of largely unchanged Pre-election Fiscal Update compared to the Budget forecasts three months ago, Finance Minister Steven Joyce says. More>>


Water: Farming Leaders Pledge To Help Make Rivers Swimmable

In a first for the country, farming leaders have pledged to work together to help make New Zealand’s rivers swimmable for future generations. More>>


Unintended Consequences: Liquor Change For Grocery Stores On Tobacco Tax

Changes in the law made to enable grocery stores to continue holding liquor licences to sell alcohol despite increases in tobacco taxes will take effect on 15 September 2017. More>>

Back Again: Government Approves TPP11 Mandate

Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>


By May 2018: Wider, Earlier Microbead Ban

The sale and manufacture of wash-off products containing plastic microbeads will be banned in New Zealand earlier than previously expected, Associate Environment Minister Scott Simpson announced today. More>>