Twitter a sales time-waster for unskilled business

Twitter a sales time-waster for unskilled businesses

by Peter Kerr

Oct. 6 (BusinessDesk) - The internet is so full of tyre kickers that small New Zealand businesses need to be wary of spending massive amounts of time and money in social media dealings with such non-buyers, says mass email distributor Marc Krisjanous, of Mobilizemail.

“Twitter’s a waste of time unless you’re really big and can afford to have someone monitoring its incessant chat,” he says.

Other social media such as Facebook and Linkedin can be useful for small business, if managed correctly, but finding the warm prospects among the thousands of people who have grown to expect everything internet to be free, is the key to successfully using the web to make sales, he says.

Krisjanous has used some of his own web presence entities, such as free small business hosting site BusinessBlogs.co.nz, and PropertyTalk.com to carry out a research project over the past year ascertaining how businesses can cut through the internet noise to create and cultivate customers.

One member of his team, including wife and business partner Donna Richardson, spent at least half a day watching, participating, monitoring and building up knowledge of how social media actually works and delivers.

New Zealand companies’ use of social media and blogging can be extremely wasteful since “unless you get your presence right, you’re just going to be a silo, that no one knows or cares about,” Krisjanous says.

Part of the research project involved building the BusinessBlogs platform as a test ground for attracting prospects to their business using a blog, and studying the most popular blog sites globally.

(BusinessDesk) 16:56:30

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