Hobbit a precious boost to NZ tourism

MEDIA RELEASE

28 October 2010

Hobbit a precious boost to NZ tourism

Tourism operators around New Zealand look forward to supporting the filming of The Hobbit and using the films to promote New Zealand.

The Tourism Industry Association New Zealand (TIA) is delighted that the production has been secured for New Zealand, saying it will boost the entire economy.

Figures out yesterday show that tourism earns $9.5 billion in foreign exchange a year, with domestic tourism adding another $12.9 billion to the economy. These figures show the value of continuing to invest in international tourism marketing, TIA Communications Manager Ann-Marie Johnson says.

“If The Hobbit movies are as successful as the Lord of the Rings trilogy, we expect to see a real boost to visitor arrivals and expenditure. People are still coming to see LOTR locations, seven years after the films were released,” she says.

“Even more important than visits from film fans is the exposure that the films will give New Zealand internationally, especially with the marketing deal agreed between the government and Warner Brothers. Along with Rugby World Cup 2011, The Hobbit will help keep New Zealand top of mind in the international travel marketplace.”

Nomad Safaris Managing Director David Gatward-Ferguson agrees. The Queenstown operator offers tours to LOTR locations which continue to attract many visitors.

“People are aware there is amazing scenery here because it has featured in award-winning movies, even if they haven’t seen them. The Hobbit will not only rekindle the interest in LOTR, but we’ll also have a whole new generation seeing The Hobbit who will be keen to visit New Zealand,” Mr Gatward-Ferguson says.

ENDS

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