Bestselling author and entrepreneur to headline Air NZ event

Media release
8 April 2013

Bestselling author and entrepreneur to headline Air New Zealand Social Media Breakfast

New York Times and Wall Street Journal bestselling author, Guy Kawasaki, will take centre stage at Air New Zealand’s third Social Media Breakfast on 15 May 2013.

As the author of twelve books including APE: Author, Publisher, Entrepreneur and Enchantment: The Art of Changing Hearts, Minds, and Actions and with more than five million social media followers, Kawasaki is uniquely placed to offer his insights into today’s most popular social media websites.

Guy Kawasaki will share his practical experience and expertise on how sites such as Google+, Facebook, Twitter, LinkedIn and Pinterest can be used to increase marketing reach and sales conversions.

As the former Chief Evangelist of Apple, an Apple Fellow and special advisor to the Motorola business unit of Google, Mr Kawasaki is able to offer valuable advice on strategic steps to create new product and service offerings.

Air New Zealand Chief Marketing and Customer Officer, Mike Tod, says that as a leader in the social media space Air New Zealand is committed to sourcing the world’s best and most innovative thinkers and speakers for its Social Media Breakfast series.

“We expect attendees to be able to take away key insights from Guy Kawasaki’s digital knowledge and management experience and be able to apply them for the benefit of their own businesses and brands.”

The third Air New Zealand Social Media Breakfast event will be held at The Langham in Auckland on 15 May 2013. Tickets are $75 (including breakfast) and are on sale now from Ticketmaster, www.ticketmaster.co.nz.

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