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Get serious about your kids’ dental hygiene

Get serious about your kids’ dental hygiene this World Oral Health Day

Auckland, 30 August 2013 – Featuring patented Sonic Technology, the Philips Sonicare for Kids power toothbrush is the superior solution for parents who want to get serious about their children’s oral health.

“Many dental diseases are preventable. There are many preventative products now available including advanced toothbrushes for kids, like Sonicare” Dr. Richard Lowe, Fraser Smith Lowe Dentists, Pakuranga, Auckland.

The Philips Sonicare range is proven to remove up to 100 per cent more plaque than a manual toothbrush. Sonicare also sets itself apart from other electronic toothbrushes with its dynamic side-to-side cleaning action, rather than a rotating action. With over 31,000 brush strokes per minute, Sonicare power toothbrushes are proven to whiten teeth up to two shades and improve gum health within 28 days.

The Sonicare for Kids encourages independent brushing whilst being fun and engaging. The brush includes a KidTimer that uses fun music to progressively teach kids the recommended two minute brushing time. It is perfectly designed for younger and older children, with two kid friendly settings – low mode for ages 4+ (40 per cent of Adult Sonicare Power) and high mode for 7+ (60 per cent of Adult Sonicare Power) and brush heads for ages 4+ & 7+. An anti-roll feature allows for easy application of toothpaste by child or parent and colourful interchangeable panels allow kids to customise their brush.

The Philips Sonicare for Kids toothbrush is now available in selected Farmers, Noel Leeming, Harvey Norman and Smiths City stores for RRP $119.95.

Dental tips from Dr. Richard Lowe for parents looking after their children’s oral hygiene:

• Limit the frequency of sugary and acidic snacks in between mealtimes. Make water the main fluid drink from a young age as it maintains hydration and saliva flow to help neutralise bacterial acids. Even natural sugars found in fruit and juices are able to feed decay-causing bacteria. As a dental-friendly alternative, try giving kids cheese as a snack.

Kids can find it difficult to brush well and you should help your child to brush at least until they are 8 years old. When they are younger you can brush their teeth by standing behind them or having them sitting on your lap. As they get older they will want to brush themselves – just make sure that you check that they are brushing properly.

Don't forget to help with flossing too. The back teeth are most important in children and should be flossed as soon as they touch the adjacent tooth.

“If you feel that your child is at higher risk of decay because of poor cleaning, a sweet tooth, or previous fillings then please ask a dental professional for advice,” says Dr. Lowe.

Model No.SpecificationsRRP
Philips Sonicare for KidsSonic technology delivers a safe, gentle and superior cleaning experience

KidPacer delivers fun and engaging musical tones to encourage the dentist recommended two minute brushing time

Kid friendly power modes – Low mode for ages 4+ (40 per cent of Adult Sonicare Power) and High mode for 7+ (60 per cent of Adult Sonicare Power)

Age-appropriate brush heads to protect kids’ teeth (ages 4+ and ages 7+)

Fun interchangeable panels for customisation


About Royal Philips:
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2012 sales of EUR 24.8 billion and employs approximately 115,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at


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