Pak’nSave Wins the Supermarket Price Wars
Pak’nSave Wins the Supermarket Price Wars with Pak’nSave Clarence Street Taking Out Top Spot
PAK’nSAVE has taken out the title of New Zealand’s cheapest supermarket in Consumer’s annual survey of supermarket prices. PAK’nSAVE’s prices were up to 13 percent lower than that of the next cheapest supermarket in the seven centres surveyed nationwide. The findings are great news for consumers as it seems the gap between PAK’nSAVE and the competition is firmly in place and continues to deliver everyday savings to consumers.
PAK’nSAVE Clarence Street in Hamilton took pole position in the Consumer survey and came out on top as the cheapest supermarket in the country. Owner-operator Tony Rider is thrilled his store came in a massive 13% cheaper than his nearest rival.
“This proves that our customers are getting real savings every day, it’s not just about a few cents, $19 is a massive amount to save on a total shop of $127,” says Rider. “We’ve been really focused on negotiating the best prices possible, we’re committed to buying products in bulk so we can keep the prices of many items down for a long time.”
“It’s been a really busy year for us at PAK’nSAVE Clarence Street, we just finished an $18 million upgrade in January 2014 which has given our customers wider and brighter aisles that will make the whole shopping experience that much easier. We’ve added lots of sustainability features including CO2 refrigeration and LED lighting all of which are designed to reduce overhead costs and enable us to keep our supermarket prices down,” continues Rider.
Foodstuffs North Island Ltd Managing Director Murray Jordan says, “We’re very proud that PAK’nSAVE has once again been confirmed as the home of New Zealand’s lowest food prices by the Consumer Supermarket Survey. We’re conscious that many Kiwis continue to struggle with increasing living costs, and with the weekly supermarket shop being many families largest single outgoing PAK’nSAVE offers significant savings. PAK’nSAVE remains dedicated to keeping supermarket prices low and we won’t be taking our eye off the ball anytime soon when it comes to this commitment.”
“This year’s survey compared New World to Countdown, Nosh and Moore Wilson’s across a range of speciality ‘top shelf’ products including expresso coffee, organic milk and premium yoghurt, and in all centres New World was cheapest on price. This proves that New World not only meets consumer’s speciality food requirements, it does so at the best prices,” concludes Jordan.
Full details of the supermarket price survey are available in the latest issue of Consumer magazine, available to subscribers from 5 November, and in stores from 10 November.
about the survey:
• PAK’nSAVE has consistently been the cheapest supermarket in the survey which has been run over the past 14 years.
• PAK’nSAVE was between 6.7 to 13% lower priced than the next cheapest supermarket in each city across the North Island.
• Consumer gave shoppers a list of 40 products to buy, including bread, biscuits, milk and soft drinks. Personal care and cleaning products were also on the list.
• The survey didn’t include fresh meat, fish or produce because it would require additional comparisons on quality.
• Beer and wine were also excluded due to large fluctuations in price from discounting activity.
• Shoppers visited PAK’nSAVE first, and if they can’t find a brand or pack size specified on the list, they substituted for a similar item and then bought it in all stores. That means the lists between cities are different, but within each city the supermarkets’ prices are compared on the same basis.
• For most items Consumer specified a brand and a pack size. But for 10 basic items only the pack size was specified, and shoppers were asked to buy the cheapest brand.
• Shoppers were able to take advantage of multi-buy offers, but only the equivalent price of one of these was used in the final total.