Powerhouse performance at Asia-Pacific brand awards

21 November 2018

VOICE, Specialist Brand Agency achieves a powerhouse performance at Asia-Pacific brand awards

VOICE, Specialist Brand Agency has won two gold, a silver, and two bronze awards for its brand strategy work at the Transform Awards Asia-Pacific 2018 held in Hong Kong last night. VOICE were one of only three New Zealand agencies shortlisted in the awards, competing with entries from companies and agencies in 17 other countries in the Asia-Pacific region including Australia, Japan, South Korea, Thailand, and Vietnam.

VOICE, Specialist Brand Agency’s client work with Chamber Music New Zealand, Hiakai, Property Brokers, Reside Location Group, and O-I Glass received seven awards up against tough competition from multinational brand agencies such as Labbrand, FutureBrand, and Superunion that represent brands such as The Coca-Cola Company, Air Tahiti Nui and Isuzu.

VOICE’s work with O-I New Zealand won gold for Best Use of Packaging, and its creative collaboration with Reside Location Group took the gold for Best Use of Typography. VOICE also won a silver award for Best Naming Strategy for its work with Reside Location Group, and a bronze for Best Visual Identity from the property, construction and facilities management sector for its brand refresh of Property Brokers.

In the Best Use of Typography category VOICE was a finalist in three of the five available spots and in addition to the gold for its work with Reside Location Group, VOICE took home a bronze award for its creative partnership work with Chamber Music New Zealand, and highly commended for its work with Hiakai. VOICE’s brand development work with Property Brokers also earned highly commended in the Best Brand Evolution category.

The global Transform Awards recognise best practice in corporate, product, and global brand development work, rewarding the most innovative, creative, and successful brand work from around the world. Entries in his year’s Transform Awards Asia-Pacific were judged across more than 26 categories that focus on brand strategy, process, content, execution and evaluation.

VOICE’s Principal Jonathan Sagar and Managing Director Neil Sparksman were at the gala ceremony in Hong Kong to receive the awards.

“We are fortunate in the clients we have who come to us to deliver work for them that cuts through all the noise in our global marketplace,” says VOICE Principal, Jonathan Sagar. “To have achieved such success across consecutive years at the Transform Awards is exciting for our agency, especially because it brings our work with outstanding New Zealand brands to the attention of a very influential group of judges and peers.”

Companies and agencies entering the Transform Awards have their work benchmarked against their peers, and winning entries this year were judged anonymously by a panel of 17 industry specialists from a multitude of sectors and organisations such as IBM, Greenpeace, Steelcase, and Global Cloud Xchange.

About VOICE, Specialist Brand Agency:
Formed in 1993, VOICE, Specialist Brand Agency, is known for the clarity and creativity of its work and its pragmatic, problem-solving abilities. VOICE believes in creating difference for brands in a world where consumers are overwhelmed with choice. With offices in Auckland and Melbourne, VOICE’s depth of capability and experience in regional and global markets coupled with its irrepressible passion for great work is what separates it from the rest. VOICE’S Principal Jonathan Sagar has more than 40 years’ experience in branding and rebranding strategy. He has worked with companies in the UK, Australia and New Zealand including iconic brands such as Vodafone, Frucor Suntory, KPMG, O-I Glass and Farmers.

For more information about VOICE go to: voice.co.nz

About the Transform Awards Asia-Pacific:
The awards are organised and run by Transform, the only global magazine for rebranding and brand development. The global Transform Awards celebrate the best in rebranding, employer brand strategy and brand development in Europe, MENA (Middle East and North Africa), Asia-Pacific and North America and each region’s awards ceremony is held annually in London, Dubai, Hong Kong and New York respectively. Now in their fifth year, the Transform Awards Asia-Pacific continue to offer an astute reflection of the calibre of brand work and projects within the Asia-Pacific region. Agencies from the Asia-Pacific region could enter work providing the strategy or execution was developed, launched or carried out between March 2017 and July 2018. This year’s Asia-Pacific Transform Awards ceremony was held at the W Hotel, Kowloon, Hong Kong on Tuesday 20 November.

For more information about the Transform Awards Asia-Pacific 2018 visit: Transform Awards Asia-Pacific
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