Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Guesswork and dumb luck are no longer enough

Guesswork and dumb luck are no longer enough, says leading technology business


A quirky, interactive event aimed at businesses struggling to understand who their clients really are (or should be) will be an eyeopener for many, says Australasian business solutions company, Fusion5.

Hot on the heels of some significant international data breaches, the event will be calling out those who are ‘risking it all’ by relying on Excel spreadsheets or documents to keep their customer data safe from hackers, disgruntled employees and competitors. The Guess Who event is designed to help businesses use CRM (customer relationship management) software in the cloud as a means to reduce costs, increase sales revenue and apply industrial-strength security to their irreplaceable data.

As well as highlighting security issues, data integrity will be another crucial issue discussed at the event, says Kristy Brown, Fusion5’s General Manager - CRM. "While protection of data is front of mind for all businesses today, the quality of the data is also a key concern. We live in a data-driven world, where customers and prospects expect higher and higher levels of personalisation and service, so collecting and using data smartly is paramount. You can’t rely on guesswork and luck."

Fusion5’s Guess Who event will include hands-on participation, interactive examples of CRM in action, presentations from technology specialists, real-life examples of how to do it right, and for the overwhelmed - a FREE ‘Customer Relationship’ therapy session with a Fusion5 CRM expert.

When: 3-5pm, 25th September 2019

Where: Microsoft House, Level 5/22 Viaduct Harbour Ave, Auckland, 1010

ENDS


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

$7.5 Billion Surplus: Government Accounts "Show Strong Economy"

“The surplus and low levels of debt show the economy is in good shape. This allows the Government to spend more on infrastructure and make record investments in health and education,” Grant Robertson says. More>>

ALSO:

New OIO Application Trumps Judicial Review: OceanaGold Cleared To Buy Land For Waihi Tailings Expansion

In a surprise turnaround, the government has given OceanaGold a greenlight to buy land to expand its Waihi mine after the application was previously turned down by Land Information Minister Eugenie Sage. More>>

ALSO:

Christchurch Rebuild: Fletcher Sued For $7.5m Over Justice Precinct

Fletcher Building is being sued for $7.5 million by utilities contractor Electrix, one of the subcontractors on the Christchurch Justice and Emergency Services Precinct. More>>

Three New Drugs: PHARMAC Signs Bundle Deal For More Cancer Medicines

420 New Zealanders with lung cancer, breast cancer, multiple sclerosis and respiratory disease will benefit each year from a bundle deal PHARMAC has finalised with a medicine supplier. More>>

ALSO:

"Levels Playing Field": Government Responds To Electricity Price Review

The changes announced today include: • Supporting new and independent retailers by requiring the big power companies to sell into the wholesale market at affordable rates. • Extending discount rates to all customers • A pilot scheme to help customers who have not switched power providers before to shop around for better deals... More>>

ALSO: