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New Radio - Viva, The Easy Mix Of Music And Info


New Radio - Viva, The Easy Mix Of Music And Information

The Radio Network is launching a new station brand, with Viva FM replacing Easy Listening i on the same frequencies.

Said Dallas Gurney, Viva FM's operations manager: "Viva will add new life and motivation by providing new information features of interest for existing listeners and a wider audience.

"The new brand better reflects the new offering. The new look is designed to strengthen listeners' emotional connection to the station."

Dallas Gurney said the launch of Viva followed a major research project aimed at increasing understanding of the frequency's existing audience and what would improve the service for them as well as attract new listeners.

"The profile is predominantly female and they want a mix of music and information that is entertaining, positive and uplifting. They want to stay in tune with the latest easy music and lifestyle trends.

"Viva will have a very strong line-up of hosts, who will add value to the listening experience," he said.

Through the business week the Breakfast show will be led by Dean Young and Raylene Ramsay, with a strong follow-on from Tv presenter Simon Dallow from 9am to noon. The award-winning John Tesh Radio Show will run from noon to 4pm, followed by Tim Roxborogh from 4pm to 8pm and singer-presenter Gael Ludlow, hosting her programme, Lovesongs 'til Midnight.

Viva FM will be found at 98.2 FM in the Auckland area, 90.3 in the Hawke's Bay, 95.1 in Rotorua and 99.0 in Tauranga.

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