NZ artist Caz Novak selling all her works via Net
Media release – April 21, 2006
Leading NZ artist Caz Novak selling all her works via the Net, not by exhibitions
A leading New Zealand artist who is battling to keep up demand for her paintings is now selling all her works via the internet.
Caz Novak’s paintings are held in private collections in New Zealand, Australia, United States, Europe and the UK.
``I am now selling all my work via my website. I don’t need to exhibit any more,’’ Novak said from her Oakura home in Taranaki today.
``I sell everything I can produce through my web-generated mailing list. New paintings sell rapidly and I currently have just under 1000 people who have added to my mailing list and receive painting previews.
``In this respect every new painting receives its own 'opening night'. I have a number of buyers who are strong collectors of my works; a professor at Massey University currently owns five of my paintings and hasn't looked to stop there.
``I also have many others on waiting lists for works from various series.’’
Caz’s current series Pacifica explores the vibrancy of the NZ coastline and its iconic native plants. This series has proven popular with expat-Kiwis. Her next three commissions are going to the USA, Holland and Belgium.
Last year she was invited to exhibit at the Our Land exhibition at Lake Taupo Museum and Art Gallery where her Pacifica work was the first to sell on opening night and was shipped to its new home in New York.
The Pacifica series has also drawn corporate attention with award winning gourmet cheese makers Waimata Cheese. They will use a painting from her series for their new Longbush label to be launched next month combining food with fine art.
``But I love selling my paintings via the web. It gives me direct contact with my buyers and opens up a world market. Late last year I sold a work to a Caz Novak in the United States.
``It was purchased for 11 year old Caz (a boy) by his attorney father. This family (no relation) are now looking to visit New Zealand and drop in to meet me in Oakura.’’
Her latest large commission work for a NZ buyer sold for $10,000.
Caz was born in Wellington and majored in art at Wellington College of Education. As a full-time artist, her work is widely recognised for it's vibrant use of colour and texture which incorporates both impasto and sgraffito techniques.
Some of her work is inspired by her tranquil Taranaki coastal environment.