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HELL to unleash Zombie Apocalypse

1 November, 2016

HELL to unleash Zombie Apocalypse

HELL Pizza is planning to raise the dead this Guy Fawkes Night, by delivering a motley pack of pyrotechnic personalities direct to customers’ doorsteps.

Bleeding Eyes Boris, Decomposing Dwayne, Gangrene Gertrude, Jack-hammer Jerome, Screaming Suzy and Rotting Roger are the exclusive HELL-branded Zombie Apocalypse fireworks available to customers who order from their local HELL store from 2-5 November.

“Last year we delivered more than 20 tonnes of explosives across the country, so we knew we had to get creative to make this year even better,” said HELL general manager Ben Cumming.

That prompted HELL to come up with its very own range of high-quality, zombie-themed pyrotechnics – aptly named Zombie Apocalypse.

“Each character has its own trait, formulated to set off a backyard riot of sound and colour that we hope will put customers right in the middle of a zombie apocalypse!

“The Zombie Apocalypse has the unique feature of a special launch pad, designed to enhance safety and performance by enabling fuses to be connected in sequence.”

With Guy Fawkes Night falling on a Saturday this year, HELL anticipates fireworks sales will smash NZ records. To meet heightened demand, HELL has stockpiled a stash of explosives up 30% on its supplies for 2015.

Mr Cumming stressed that every attempt has been made by HELL to ensure that this is the safest set of zombies the public is ever likely to encounter.



“Safety is incredibly important to us. This will be our third year delivering fireworks, without any previous incidents, and we’ve done everything we can to minimise any potential risks.”

All staff have been fully trained and customers ordering online must read and accept HELL’s policy on safe and socially responsible firework use. Firework packs will also include full instructions and a safety guide.

“Fireworks in the backyard is a fun Kiwi tradition. By delivering premium fireworks with gourmet pizza, we’re creating a whole night’s entertainment for families and friends,” said Mr Cumming. “We want people to enjoy themselves, but we’d also like to remind them to respect the wellbeing and property of others.”

There will be no pre-orders this year, so customers will have to be quick. Fireworks are on sale 2-5 November.

Check out this video for a sneak peek: https://youtu.be/NpI6fyv5e1s


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