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Varsity.Co.Nz And Auckland Uni. Portal Syndication

Varsity.co.nz and The University of Auckland Portal begin content syndication trial

Students and staff visiting The University of Auckland’s web portal (The Portal) can now view a range of syndicated content provided by student website www.varsity.co.nz. In a three-month trial, commencing today, Varsity.co.nz is supplying approximately 25 items of content per month to The Portal.

While much of the content will also appear on www.varsity.co.nz, The Portal is also receiving a number of pieces of custom content each month, including “Random Lecture Reviews” and staff profiles, which will be written in a more casual style than the content normally associated with university websites.

Emma-Jane Hetherington, The Portal’s Functional Lead, says her team is excited by the trial. “We’re constantly aiming to provide visitors to The Portal with additional quality content so it’s great to be working with Varsity.co.nz. As well as their experience in generating and delivering content to the student population, they’ve shown a great understanding of the unique requirements of working within a university environment.”

Varsity.co.nz’s Jeremy Hunt is thrilled to have secured the content syndication trial. “It’s something that’s been in the business plan from day one,” he says, and adds, “It allows us to leverage our content and content-generation capabilities and, of course, provides an additional revenue stream. We’re looking forward to working with The Portal team over the next three months and, hopefully, well beyond that.”

ENDS

For more information contact:

Emma-Jane Hetherington Functional Lead University Portal Project The University of Auckland Phone 64 9 373 7599 Ext 4650 e.hetherington@auckland.ac.nz

Jeremy Hunt Varsity.co.nz 09 5282763 025 399539 jeremy@varsity.co.nz

About The University of Auckland Portal

The Portal is a secure, self-serviced, central web point that provides content and services to its users based on their relationship with the University of Auckland. Acting as an intelligent content aggregator, The Portal pulls together web-services from across the University and the wider community to make them easily accessible and appropriate to their users. The Portal offers a personalised experience by enabling users to choose how they would like to display and structure the information offered to them by The Portal. The Portal involves cutting edge technology and is the first application of PeopleSoft 8 technology at the University of Auckland.

About Varsity.co.nz

Varsity.co.nz is a media and marketing company that operates leading student portal www.varsity.co.nz and provides a wide range of marketing services to organisations wishing to communicate or otherwise interact with New Zealand’ s tertiary student population. These marketing services include online and email advertising but also extend on-campus to activities such as product sampling, postering, flyer distribution and event management. Clients in 2002 include Microsoft, Frucor Beverages, Vodafone, BNZ, Air New Zealand, ACP and Bluebird.

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www.varsity.co.nz Mob 025 399539 Ph +64 9 5282763 Fax +64 9 5282764


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