World Video | Defence | Foreign Affairs | Natural Events | Trade | NZ in World News | NZ National News Video | NZ Regional News | Search


M&M'S to Honor Two Mil M&M Reward For 'The Scream'

Press Release Source: Masterfoods USA

M&M'S(R) Promises to Honor Two Million Dark Chocolate M&M'S(R) Reward in Celebration of the Return of Munch Masterpiece ''The Scream''
Friday September 1, 10:55 am ET

HACKETTSTOWN, N.J.--(BUSINESS WIRE)--Sept. 1, 2006--Just days after M&M'S® announced a sweetening of the pot for the return of the stolen Edvard Munch masterpiece, The Scream, the painting has reportedly been recovered in Norway.

Last week, the brand announced a reward of two million dark chocolate M&M'S® candies for the painting's safe return as part of its promotional campaign to introduce M&M'S® Dark Chocolate Candies. A new M&M'S® print ad features "Red," the M&M'S® character, unexpectedly playing hopscotch in the background of "The Scream" and demonstrating that 'dark just got fun.' The ad, which brings a bit of levity and sense of humor to the famous dark existential painting, was launched on the two year anniversary of the painting's theft.

"We chose to feature The Scream in the campaign because it is one of the world's most recognizable dark paintings," said Anibal Martini, M&M'S® Brand Marketing Director. "We're obviously delighted that the painting has been recovered and we're absolutely going to honor our offer of the reward."

Martini said that specifics won't be determined until the painting is authenticated and the reward can be coordinated with the police in Oslo, which was where the masterpiece was found after it was stolen two years ago from the Munch Museum.

Two million M&M'S® Dark Chocolate Candies translates to approximately 40,000 1.69 ounce bags with a retail value of about $22,000.00.

About Masterfoods USA

Masterfoods USA, the United States food, snack and pet care operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and pet care segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 8,000 associates in the United States, with 39 facilities nationwide. The company owns some of the world's favorite brands including M&M'S® Brand, SNICKERS® Brand, UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs, WHISKAS® Brand Food for Cats.



© Scoop Media

World Headlines


At The UN: Paris Climate Agreement Moves Closer To Entry Into Force

The Paris Agreement on climate change moved closer toward entering into force in 2016 as 31 more countries joined the agreement today at a special event hosted by United Nations Secretary-General Ban Ki-moon. More>>



Gordon Campbell: On The End Game In Spain (And Other World News)

The coverage of international news seems almost entirely dependent on a random selection of whatever some overseas news agency happens to be carrying overnight... Here are a few interesting international stories that have largely flown beneath the radar this past week. More>>

Amnesty/Human Rights Watch: Appalling Abuse, Neglect Of Refugees On Nauru

Refugees and asylum seekers on Nauru, most of whom have been held there for three years, routinely face neglect by health workers and other service providers who have been hired by the Australian government, as well as frequent unpunished assaults by local Nauruans. More>>


Other Australian Detention

Gordon Campbell: On The Censorship Havoc In South Africa’s State Broadcaster

Demands have included an order to staff that there should be no further negative news about the country’s President Jacob Zuma, and SABC camera operators responsible for choosing camera angles that have allegedly made the President ‘look shorter’ were to be retrained... More>>


Gordon Campbell: On A Bad Week For Malcolm Turnbull, And The Queen

Malcolm Turnbull’s immediate goal – mere survival – is still within his grasp... In every other respect though, this election has been a total disaster for the Liberals. More>>


Gordon Campbell: On Bidding Bye Bye To Boris

Boris Johnson’s exit from the contest for Conservative Party leadership supports the conspiracy theory that he never really expected the “Leave” option to win the referendum – and he has no intention now of picking up the poisoned chalice that managing the outcome will entail... More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news