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Google Reveals New Zealanders Top Searches for 2010

Kiwis’ Top Google Searches for 2010 Reveal Controversial Figures Paul Henry and Allan Hubbard Rank Alongside Mining Disaster and Christchurch Earthquake

9 December 2010

Google has released the most searched-for terms by New Zealanders during 2010, revealing that controversies ranked high alongside earthquakes and natural disasters.

The Christchurch earthquake and Pike River mining disaster beat other current affairs in the top ten fastest rising news searches, while other current affairs searches included ‘Chile’, ‘Commonwealth Games’, ‘Oil Spill’ and ‘Hobbit’.

The top ten most searched-for New Zealanders courted controversy in 2010, with Allan Hubbard, Director of South Canterbury Finance, former Labour MP Chris Carter and Paul Henry, who recently resigned as the host of TV ONE Breakfast.

Henry made the most impact, appearing in multiple lists including the fastest rising news category, as well as appearing in the top ten fastest rising New Zealanders list. Ironically, Sheila Dikshit – the subject of Henry’s much-publicised gaffe - also appeared in a list of fastest rising people searched for by New Zealanders.

Film and entertainment saw the award-winning New Zealand film Boy come in third in the fastest rising movie searches behind big-budget thriller Inception and Sci-Fi action flick, Resident Evil - Afterlife.

A credible third in the list of overall most popular web searches behind heavy-hitters Facebook and YouTube was New Zealand’s auction website Trade Me. Grab One, a website notorious for its good deals, was the fastest rising web search in New Zealand proving we’re heading online to save our hard-earned money.

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When it comes to comparing 2010’s results with those of 2009, there have been some consistencies.

Trade Me cemented its place as a cyberspace favourite remaining in third position on the list of most popular web searches while Maori festival Matariki dropped three places to seventh in the ‘what is’ category.

Among our sporting heroes, the All Whites’ success in South Africa won them a spot on the list of the fastest rising news searches, only to be beaten by the All Blacks in the ‘hot tickets’ stakes.

Enjoy reading and analysing the results below - visit to see international top searches and to put together your own lists.

About Google Inc.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

Most popular web searches

Fastest rising web searches
Christchurch earthquake
Justin Bieber
Facebook login
YouTube music
Lotto results

Fastest rising news searches
Chile earthquake (vs. ‘iPad’ - global)
Christchurch earthquake
Lara bingle
Pike river
Paul henry
Weather forecast
All whites
Fastest rising New Zealanders 2010
Allan Hubbard
Chris Carter
Lucas Ward
Olivia Rutherford
Sheila Dikshit
Winston Reid
Paul Henry
Alison Mau
Kirk Penney
Richie McCaw

Head to Head

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Fastest rising people
Justin Bieber
Lara Bingle
Paul Henry
Katy Perry
Sonny Bill Williams
Kim Kardashian
Selena Gomez
Karen Walker
Les Mills
Miley Cyrus

Auckland festival
Nz festival
Wellington festival
Comedy festival
Arts festival
Lantern festival
Jazz festival
Winter festival
Buskers festival
Beer festival

Hot tickets
World cup tickets
U2 tickets
All blacks tickets
Metallica tickets
Warriors tickets
Phoenix tickets
Bon jovi tickets
Paramour tickets
Sevens tickets
All whites tickets
Banoffee pie
beef stroganoff
peanut butter
pumpkin pie
pumpkin soup
chicken casserole
chocolate mousse

What is
What is facebook
What is love
What is culture
What is electricity
What is 3g
What is depression
What is matariki
What is gluten
What is wifi
What is obesity

Popular Celebs
The Rock
Kim Kardashian
Megan Fox
Angelina Jolie
Miley Cyrus
Emma Watson
Lindsay Lohan
Jessica Alba


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