12 January 2011 – You may not be a king of Goodison Park like Mikael Arteta but thanks to a new application from PUMA you can crown yourself king of, well, whatever and wherever you like. To celebrate the worldwide launch of the PUMA King Finale football boot and apparel range this month, the new Facebook application allows users to create bespoke poster images mimicking PUMA’s new retro-styled ‘King Of…’ advertising campaign.

The easy to use ‘PUMA King of…’ Facebook application engages fans by celebrating the assets they feel should be celebrated.

Not getting the credit for being the true king of the park, playground or football team? Or are you the unsung king of the overhead kick, the nutmeg or even own goals? The new ‘PUMA King of…’ application allows fans to add their image to a template of the brand’s new advertising campaign, alongside text identifying where and what they think they’re the ‘king of’. After all, you can’t always rely on club managers, friends or competitors to give this sort of respect!

There are five different striking designs (for users who do not want to incorporate any photographs, there is a design that is text only) and a vast array of colour options as the backdrop. Fans can then upload any image from their Facebook albums before entering a short phrase relating to what they think they are the ‘king of’.

The ‘PUMA King of…’ application gives the fans the ability to customize their creations, download them for their own use and share them in social exchange whilst also offering the option to submit their designs to the ‘PUMA King Sticker wall’ hosted within the application. The application also enables users to post their picture to their Facebook wall and share the images on Twitter.

The new application supports the launch of the latest PUMA King Finale boots and range of apparel. PUMA King was first launched 42 years ago, bringing more than four decades of performance excellence and continuous product evolution to the market. Designed with Eusébio, and worn by legends of the game including Pelé, Maradona, Netzer, Kempes and Matthäus, it continues to be recognised by many players around the world.

Try out the new PUMA ‘King of…’ application by visiting http://apps.facebook.com/pumakingof . For more information about the new PUMA King range and other football related news, visit www.puma.com/football and www.facebook.com/pumafootball.

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