Very first Cinema Census has been released to the NZ public
March 30, 2011
The very first Cinema Census has been released to the New Zealand public.
The very first Cinema Census has been released to the New Zealand public. Organisers of the online census are hoping to reveal some interesting insight into New Zealand cinema audiences and their movie-going habits. The census sprung from a conversation between kiwi film guru Ant Timpson and Flicks.co.nz, New Zealand’s largest film info site.
Co-Creator Ant Timpson,
“There seemed to be some glaringly obvious questions about cinema in NZ today that we didn’t have answers for. Nor did anyone else in the industry apparently. So we thought about creating a Cinema Census that asked the public why, when and how they go to certain films and cinemas. We also wanted a specific focus on NZ films and why audiences responded to some and not others.”
Timpson and Flicks.co.nz hope that the Cinema Census is the first step in providing invaluable data back to exhibitors, local producers and distributors. They hope the public use social media to spread the word about the census as the more people that take part in the survey, the more accurate an idea they’ll have about the state of cinema in NZ today.
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