New Zealand, May 2011. Did you know that LEGO DUPLO is the little brother of the traditional LEGO brick? While LEGO is the small building brick, it’s the LEGO DUPLO brick that is the starting point for little people; with specially designed big bricks safe enough for even the smallest of hands to play with.

Whether it’s chasing robbers as a policeman, bargaining for fruit in the market place, or transporting cars as a truck driver, children love role-playing and re-enacting scenes. The LEGO DUPLO play sets, launched in the first half of 2011, give youngsters a glimpse into new and exciting play worlds.

The different play sets foster little LEGO DUPLO masters, improving their fine motor skills, stimulating their imaginations, and encouraging speech through role-play. The figures, vehicles, and construction elements have been developed for children aged between 18 months and five years and specifically target their play needs. LEGO DUPLO products meet the highest standards of safety, quality, and durability. For example, the plastic LEGO DUPLO elements are moulded in such a way that no small pieces can break away. Anything printed on the products is strictly saliva and sweat resistant as well as colour-fast.

LEGO DUPLO bricks build future minds and allow your child to explore and investigate what is possible. A future town planner wanting to connect the North and South Island could build a bridge using 151 million LEGO DUPLO bricks across Cook Straight.

ENDS

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