UK expert in NZ to encourage Kiwis to buy more flowers
They’re easy, they’re fun, and they make you feel good!
UK expert in NZ to encourage Kiwis to buy more flowers
After several successful campaigns designed to encourage the British public to buy more flowers, more often, for year round enjoyment rather than just for special occasions, the most recent campaign from Andrea Caldecourt (pictured) in her role as CEO of the UK’s Flowers & Plants Association, was designed to assure flower buyers that flowers are fast, fashionable and fun to arrange and enjoy.
This month Andrea Caldecourt is in New Zealand to share her horticultural marketing successes with the New Zealand flower industry. During a whirlwind trip to Auckland in July, Ms Caldecourt will meet with media, New Zealand flower growers, florist, retailers and interested public.
The National Flower Promotion Group is hosting Ms Caldecourt while she is in New Zealand. United Flower Grower’s Managing Director Bruce O’Brien is looking forward to learning more about the phenomenal campaign success enjoyed by Flowers & Plants Association, campaigns that have returned up to £136:£1 in recent years.
“Andrea and
her team achieved extraordinary results through clever
advertising campaigns on radio and television, through
seminars and workshops, on websites, in social media and
through consumer events.” says Mr O’Brien. “This
activity has increased public awareness about the many
benefits of fresh flowers. While the campaigns were aimed
at all retail sectors, Andrea witnessed supermarkets
increase market share by a whopping 70%.”
Ms Caldecourt
has played a pivotal role in a team that's won many RHS
medals at Hampton Court Flower Shows and Gardeners' World
Live, including golds and two ‘Best in Show’. She has
also spoken at the Chelsea Flower Show three times.
Anyone
interested in hearing Andrea speak in Auckland should make
contact through the National Flower Promotion Group www.nfpg.co.nz
ENDS