Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Regions need to promote their unique icons

Thursday 8 September 2011

Regions need to promote their unique icons

Regions need to promote their unique features to attract international travellers, the final report from five and a half years of the Regional Visitor Monitor has found.

“International travellers want to explore uniquely different places,” said Peter Ellis, Tourism Research and Evaluation Manager at the Ministry of Economic Development. “Regional icons and clear points of differentiation are increasingly important to international holidaymakers - nearly as important as beautiful natural scenery. Domestic travellers tend to have different motivations – like taking time out or having fun.”

The survey also found that sources of travel information are changing fast. Travel guide books are being replaced by word of mouth and websites – whether run by the tourism industry or unofficially.

“Word of mouth seems to be crucial. Over the five years of the Regional Visitor Monitor, we’ve seen the level of satisfaction reported by travellers stay steady, or possibly gradually increase. However, this latest analysis suggests that tourists who are backpacking or camping are less satisfied with their trip than others. We’ll be looking closely to see if other research backs up this finding.”

Other findings
• Travellers report a range of customer satisfaction levels. In recent years, older and more affluent travellers have enjoyed their trips more than backpackers.
• The proportion of survey respondents using backpacker and hostel accommodation has dropped, although this may reflect changing survey responses rather than changing accommodation patterns.
• International travellers mostly travel to regions by direct international flights. Domestic travellers are also increasingly travelling by air, rather than private vehicle.
• International travellers participate in more defined recreational and cultural activities than do domestic travellers.
• Perceptions of the environmental performance of the studied regions have improved, while perceptions of transport have deteriorated.

The Regional Visitor Monitor was an annual survey of about 7200 international and domestic travellers using i-Site Visitor Centres in Auckland, Rotorua, Wellington, Canterbury, Queenstown, and Dunedin, undertaken by the Ministry of Economic Development and regional tourism agencies. The final report is available at http://www.tourismresearch.govt.nz/Data--Analysis/International-tourism/Regional-Visitor-Monitor---International-Visitors/.

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines


Gordon Campbell: On How National’s ”New” Welfare Plan Resurrects A Past Failure


Sam Uffindell’s defenders keep reminding us that he was only 16 at the time of the King’s College incident, and haven’t we all done things in our teens that, as adults, we look back on with shame and embarrassment? True. Let's be honest. Haven’t we all at one time or another, joined a gang and beaten a smaller, younger kid black and blue with wooden clubs? In that respect, Uffindell’s defenders on the streets of Tauranga risk sounding a bit like the psychiatrist Kargol played by Graham Chapman on Monty Python. Some of the media commentary has also noted how the Uffindell saga has taken the shine off National’s good poll results and distracted us all from the unveiling of an important welfare policy at the recent National Patty conference. OK… So let's put the spotlight back on that welfare policy...
More>>




 
 


Transport & Infrastructure: Have Your Say On The Future Of Inter-regional Passenger Rail In New Zealand

The Transport and Infrastructure Committee has opened an inquiry into the future of inter-regional passenger rail in New Zealand. The aim of the inquiry is to find out what the future could hold for inter-regional passenger rail... More>>


National: Sam Uffindell Stood Down Pending Investigation
Tauranga MP Sam Uffindell has been stood down from the National Party caucus pending an investigation into further allegations about his past behaviour, says National Party Leader Christopher Luxon... More>>


Auditor-General: Submission On The Water Services Entities Bill
We have published our submission to the Finance and Expenditure Committee on the Water Services Entities Bill. Because water services are critical to everyone, our focus is on how the public and Parliament are able to influence the performance... More>>


National: NZ Migrant Arrivals Hit Lowest Mark Since 1990s
Today’s net migration figures show that Labour has failed to deliver the desperately needed skilled migrants they promised, meaning labour shortages will persist into the future, National’s Immigration spokesperson Erica Stanford says... More>>


Green Party: Abuse Revelations Leave No Choice But To Overhaul RSE Scheme
The Green Party is calling on the Government to overhaul the Recognised Seasonal Employers scheme in the wake of revelations of shocking human rights violations... More>>



Government: More Women On Public Boards Than Ever Before

“Women’s representation on public sector boards and committees is now 52.5 percent, the highest ever level... More>>


 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels