Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Regions need to promote their unique icons

Thursday 8 September 2011

Regions need to promote their unique icons

Regions need to promote their unique features to attract international travellers, the final report from five and a half years of the Regional Visitor Monitor has found.

“International travellers want to explore uniquely different places,” said Peter Ellis, Tourism Research and Evaluation Manager at the Ministry of Economic Development. “Regional icons and clear points of differentiation are increasingly important to international holidaymakers - nearly as important as beautiful natural scenery. Domestic travellers tend to have different motivations – like taking time out or having fun.”

The survey also found that sources of travel information are changing fast. Travel guide books are being replaced by word of mouth and websites – whether run by the tourism industry or unofficially.

“Word of mouth seems to be crucial. Over the five years of the Regional Visitor Monitor, we’ve seen the level of satisfaction reported by travellers stay steady, or possibly gradually increase. However, this latest analysis suggests that tourists who are backpacking or camping are less satisfied with their trip than others. We’ll be looking closely to see if other research backs up this finding.”

Other findings
• Travellers report a range of customer satisfaction levels. In recent years, older and more affluent travellers have enjoyed their trips more than backpackers.
• The proportion of survey respondents using backpacker and hostel accommodation has dropped, although this may reflect changing survey responses rather than changing accommodation patterns.
• International travellers mostly travel to regions by direct international flights. Domestic travellers are also increasingly travelling by air, rather than private vehicle.
• International travellers participate in more defined recreational and cultural activities than do domestic travellers.
• Perceptions of the environmental performance of the studied regions have improved, while perceptions of transport have deteriorated.

The Regional Visitor Monitor was an annual survey of about 7200 international and domestic travellers using i-Site Visitor Centres in Auckland, Rotorua, Wellington, Canterbury, Queenstown, and Dunedin, undertaken by the Ministry of Economic Development and regional tourism agencies. The final report is available at http://www.tourismresearch.govt.nz/Data--Analysis/International-tourism/Regional-Visitor-Monitor---International-Visitors/.

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On Whether This Election Is Already A Foregone Conclusion

Currently, this election looks like being a no contest. The weekend’s Newshub poll has the centre left enjoying a roughly 57-36% lead over the centre right. Labour is on 50.1% and the Greens 6.5%, while National remains in the dreaded 20s at 29.6% and the Act Party is on 6.3%. Conditions continue to look terminal for New Zealand First. Despite being a stubborn brake on government tax policy and winning a few policy gains of its own, NZF is registering only a 1.9% level of support... More>>

 

Serious Fraud Office: Files Charges In Relation To NZ First Foundation Donations

The SFO has filed a charge of ‘Obtaining by Deception’ against two defendants in the New Zealand First Foundation electoral funding case. The charges were filed on 23 September. The defendants have interim name suppression and so cannot be named ... More>>

ALSO:

Economy: Business Leaders’ Confidence Tanks As Top Kiwi CEOs Vent Their Frustrations

The New Zealand Herald’s Mood of the Boardroom 2020 Election Survey has been released with top business leaders saying New Zealand’s Covid-19 recovery is in peril – and they want a decisive role with Government in the country’s future. The annual ... More>>

ALSO:


Poll: Newshub-Reid Research Poll Shows National Rising But Labour Still Governing Alone

With less than three weeks to go, Labour remains in a position where it could govern alone in the latest Newshub-Reid Research poll* on 50.1% - down 10.8 percentage points. National has risen slightly to 29.6% (up 4.5 percentage points), but even with the ... More>>

ALSO:

Winston Peters Speech: The Gathering Storm Clouds: Ihumatao

Frequently around New Zealand you hear people say that politicians are all the same. It’s a convenient way to dismiss any careful investigation of the truth of that statement. New Zealand First since its inception has been committed to ‘one law ... More>>

ALSO:


Government: Taking Action To Reduce Waste And Plastics

Phase out single use and hard to recycle plastics by 2025 Create a $50m Plastics Innovation Fund to develop alternatives Standardise kerbside recycling The Labour Party is taking the next step in removing plastic rubbish from our oceans and environment ... More>>

Gordon Campbell: On Last Night’s Leaders Debate

Do political debates change voter intentions, and cause voters to switch sides? According to a 2019 Harvard Business School study conducted across 61 elections in nine countries involving 172,000 respondents, the answer would seem to be a resounding ... More>>

ALSO:

Dunne Speaks: The Election Campaign Just Grinds Slowly On And On

With just over three weeks until the General Election, the release of the first major pre-election opinion poll this week confirmed what was already being reported about this year’s campaign. Although the gap between Labour and National has narrowed ... More>>

Electoral Commission: Candidate And Party Lists Released

17 registered political parties and 677 candidates will be contesting the 2020 General Election Nominations have now closed and the Electoral Commission has released the electorate and party list candidates for 2020 online at vote.nz . Advance voting ... More>>

National: Plan To Restore NZ’s Prosperity

National’s Economic and Fiscal Plan carefully balances the need to invest in infrastructure and core public services while also reducing tax pressure on Kiwi families and businesses. National Leader Judith Collins and Finance spokesperson Paul Goldsmith unveiled National’s ... More>>

ALSO:


 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 


 

InfoPages News Channels