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Over 80% Of New Zealanders Watch All Blacks Vs Tonga

Over 80% Of New Zealanders Watch All Blacks Vs Tonga

Auckland, September 15th, 2011 - According to Nielsen in New Zealand, the opening game of the World Cup had viewers glued to their screens at unprecedented levels. Nielsen TAM (Television Audience Measurement) has conducted a special survey of all the individuals (15+) in their 500-home TAM panel to establish live viewing of the game both in-home and out-of-home.

A massive 81% of all individuals (15+) watched the game. The country turned on a perfect day for the Opening Ceremony and inaugural match of the tournament. Many outdoor venues were made available to watch the game, and crowds exceeded all expectations.

Combined in-home and out-of-home viewing
People viewing out-of-home were more likely to be male, younger and Aucklanders.
“This illustrates the power of television in making such a wonderful event accessible right across the country” said Claire Harris, Managing Director of Nielsen TAM, New Zealand.


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