FOR IMMEDIATE RELEASE

Boxing Day: What Will You Do With Your Pre--Loved
Electronics?

Auckland, NZ (15 December 2011) – Upgrading your electronics this Christmas? Have you asked Santa for the latest iPhone or a new big screen LCD television? What will you do with your outdated technology?

Noel Leeming Group’s Jason Bell says that over the Christmas period the number of electronic units sold is approximately 80% greater than any other month of the year.

He adds, “Technology products are hot at the moment, with strong sales of E--readers, tablets, smartphones, and internet enabled TV’s indicating that they are likely to be at the top of Christmas gift lists.” Other retailers are also reporting increases in the sales of electronic items in the lead up to Christmas.

As a result of the influx of electronic goods into New Zealand homes, the amount of discarded electronics such as televisions, telephones, games consoles and computers will be exponential.

Where will the outdated electronics be discarded? Is it safe to put them in the rubbish? According to RCN e--Cycle spokesperson Tania Pilkinton, the answer is, “Absolutely not.” “All electronic goods are toxic and contain hazardous materials that are harmful to human health and the environment, if not disposed of properly.

In fact, each individual piece of electronic equipment can contain enough toxins to make a person seriously ill.” So what do you do with your pre--loved electronics? How do you make the responsible choice and protect the environment? “The first question you might ask is… do you know someone else who can use your electronics?

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