Share your pictures to show the new Christchurch

People are being encouraged to share their photos of the changing face of Christchurch as part of an ongoing campaign to entice more Australian visitors here.

Christchurch & Canterbury Tourism has set up a special photo kiosk in Re:Start mall where people can upload images of the city directly onto a new digital platform called Discovery Stream.

Created as part of Christchurch & Canterbury Tourism's Christchurch Reimagined campaign, the Discovery Stream allows people who log onto <<http://www.christchurchreimagined.co.nz 3>>to see real-time images of Christchurch and is designed to show Australians just how far the city has come since the quakes.

“We really want locals to help contribute to the Stream and encourage everyone to come in and upload the pics from their mobile phones and cameras to help us reimage Christchurch and show Australians all the exciting things we’re doing here,” says Christchurch & Canterbury Tourism marketing manager Rowan Townsend.

Those who cannot make it into the kiosk can still share their photos on Twitter or Instagram with the tag #christchurch or #chch or upload them directly onto christchurchreimagined.co.nz via Facebook.

‘‘The Stream pulls images from Twitter, Instagram and Facebook to uncover what people are doing in and around Christchurch at any hour of the day, whether it’s sitting in one of the many new cafes and bars, attending an event in the city, or shopping,” Ms Townsend says.

The Discovery Stream is a critical element of the Christchurch Reimagined campaign, which kicked off in Australia last month with a series of fun videos featuring Christchurch Mayor Bob Parker.

In the videos the Mayor appealed to Australians to come back to Christchurch – and to send over some of their Big Things.

‘‘The goal now is to address Australians’ misconceptions of Christchurch by replacing the post-quake images of the city they have held on to with fresh ones that show the city is once more a vibrant and exciting place to be,” Ms Townsend said.

‘‘That’s where Discovery Stream comes in and where locals can really do their bit to help.”

The Discovery Stream kiosk in Re:Start Mall opens on Saturday 3 November, for four weeks. It will be open from 10am to 5.30pm weekdays and from 10am to 5pm on the weekends. It is located next to Workshop, at the Oxford Terrace end of Re:Start.

- ends-

© Scoop Media