For Immediate Release October 31 2013

Power Farming wins international performance award

Ken Bill with the Jaylor Market Leadership Award

New Zealand dairy farmers are increasingly turning to better nutrition for their herds as a means of pushing up milk solids production, which has seen a big increase in the utilisation of feed mixer equipment.

In fact, the acceptance of the important role of blending additional supplements into a palatable feed mix to supplement grass or to provide additional elements such as minerals and molasses, has become so powerful that New Zealand has emerged as the fastest growing export market for the Canadian-based manufacturer, Jaylor International.

The brand is represented in New Zealand by Power Farming, and Jaylor Product Manager, Ken Bill, has just returned from Canada where he collected the Jaylor Market Leadership Award for achieving record sales of the product in New Zealand.

Mr Bill says there has been a huge increase in sales of Jaylor PMR (partial mixed ration) feed mixers throughout New Zealand as dairy farmers continue the search for increased production.

“Farmers looking to increase their production can increase their land mass, which is getting harder and harder to do, or they can look to the cheaper and more cost effective alternative of feeding their herds better,” he says.

Feed mixers have been an integral part of the operation of many of the country’s most successful dairy farmers for at least the last decade as they concentrated on maximising the efficiency of their properties and pastures. Mr Bill says while there was some scepticism earlier, those pioneer users were in fact ahead of their time and the results they have achieved have proved the value of the PMR mixers.

“In a hot summer like we had last year, many farmers who were on supplementary feed mixes were able to maintain the status quo, and in some cases to even improve their performance,” he says. “We can't control the weather and when you’re running an intensive farming operation with a high debt loading, you need to do everything you can to maximise production.”

Mr Bill says since last November, the growth in Jaylor sales has been phenomenal, brought about by the effects of the drought, which forcibly brought home the message that dairy farmers need to do more than rely on the weather and the gods.

Jaylor vertical feed mixers are manufactured in Canada and are well known for their high quality, durability and efficiency, and for their many innovative and patented design features which cut the feed, and lift and aerate it to produce a light, fluffy, palatable blend.

Mr Bill says Jaylor feed mixers are very simple, low maintenance machines – probably one of the lowest maintenance on the market – but recognising that they are an essential piece of machinery in a dairy farmer’s operations, Power Farming supports its machines through its nationwide dealership chain. It offers a regular maintenance programme for the mixers, and in the event of something going wrong, it aims to have a substitute mixer on the farmer’s property as soon as possible.

Jaylor products are sold in 42 countries around the world, and the company holds 25 worldwide patents for its industry-leading innovations.

ENDS

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