Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Destination Queenstown keeps it fresh

Queenstown, New Zealand (04 February 2014) - Destination Queenstown (DQ) has undergone a refresh and major template upgrade to its website, www.queenstownNZ.co.nz, building on the huge success of the site which achieved over 1 million annual visits in 2013. Built in 2011 the website has consistently performed strongly in terms of site visits and engagement. The goal of the upgrade was to retain the key successes of the site while modernising it, creating a more impactful homepage and showcasing Queenstown’s four seasons equally.

Destination Queenstown CEO, Graham Budd says the modernised website design creates a world-class Queenstown portal to inform, inspire and motivate potential visitors by conveying clear and compelling reasons to visit Queenstown at all times of the year.

“One of the challenges of the project was that the site was already performing very well, but web design trends have moved on since 2011 and we need to maintain our momentum and ensure we remain leaders in our field of destination marketing,” said Mr Budd.

On a technical level the refreshed site aligns with current trends such as full width images and a more flat design style –to grab attention and guide the users eye – plus the introduction of solid blocks of colour and removal of shadows and gradients. The site better caters for tablet visitors and people searching for information on the go and the upgrade is in line with DQ’s second generation mobile sitem.queenstownNZ.co.nz launched in July last year.

While changes to content have been minimal, new templates for the trade, media and C&I zones have been introduced to differentiate them from the main consumer site. For DQ member listings, the management process has remained the same, and the new design continues to help visitors get to those listings in as few clicks as possible.

“The result of this website refresh is a site with clear and concise information in a user friendly format that showcases Queenstown’s unique scenery, diversity of experiences and four distinct seasons,” said Mr Budd.

Led by DQ’s online and insights executive Charlie Curel, the refresh was designed by Queenstown-based Feast Creative and built by Christchurch web company Cabbage Tree Creative.

For more information about Queenstown visit www.queenstownNZ.co.nz.

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Sharma Chameleon


Gather round the camp-fire, folks. Let me tell you about the Ice Age era of the fourth Labour government, when mean, sabre-toothed tigers like Richard Prebble ranged at large within the Labour caucus. A being so mean and fierce that - legend has it – he once made Michael Cullen cry. So while Labour MP Dr Gaurav Sharma may (or may not) have suffered cruelly at the hands of his colleagues one thing is clear: former Labour whip Kieran McAnulty is no Richard Prebble. If you can be bullied by the likes of Kieran McAnulty, you might need to have your hand held while you cross the road in the political traffic...
More>>




 
 

Privacy Commissioner: Public Input Sought To Inform Privacy Rules For Biometrics
Privacy Commissioner Michael Webster is encouraging New Zealanders to have their say on the use of biometric information in Aotearoa New Zealand... More>>

National: Food Prices Climb Taking Kiwis Backwards
Kiwi families continue to battle runaway food prices, National’s Finance spokesperson Nicola Willis says... More>>



Transport & Infrastructure: Have Your Say On The Future Of Inter-regional Passenger Rail In New Zealand

The Transport and Infrastructure Committee has opened an inquiry into the future of inter-regional passenger rail in New Zealand. The aim of the inquiry is to find out what the future could hold for inter-regional passenger rail... More>>



Government: Creating Sustainable Public Transport For All
Workers and public transport users are at the heart of the new Sustainable Public Transport Framework, Transport Minister Michael Wood announced today... More>>

Government: Tax Break To Boost Long-term Rental Supply
The Government is encouraging more long-term rental options by giving developers tax relief for as long as the homes are held as long-term rentals, the Housing Minister Megan Woods has announced... More>>


National: NZ Migrant Arrivals Hit Lowest Mark Since 1990s
Today’s net migration figures show that Labour has failed to deliver the desperately needed skilled migrants they promised, meaning labour shortages will persist into the future, National’s Immigration spokesperson Erica Stanford says... More>>


 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

InfoPages News Channels