QueenstownNZ hits 100,000 Facebook fans
Queenstown, New Zealand (28 February 2014) - Destination Queenstown has hit an online milestone reaching 100,000 fans on the QueenstownNZ Facebook Page.
The QueenstownNZ page, which started in April 2011, has grown significantly over the past year to become the most liked official RTO Facebook page in the country.
Destination Queenstown CEO Graham Budd said reaching the milestone 100,000 fans was a credible achievement.
“Social media is a very important part of our marketing and communications strategy. It means we are able to able to share user-generated, word-of-mouth style content, and have two-way conversations with a community online to inspire them to travel to Queenstown.”
Late last year Destination Queenstown’s website, www.queenstownnz.co.nz, reached a milestone also, seeing over 1 million visits in a calendar year.
Destination Queenstown’s other social media accounts include PureQueenstown on Twitter which reached 3,000 fans over the weekend, QueenstownNZ on Instagram, QueenstownNZ on Google+, QueenstownNZ on Pinterest and QueenstownNZ Youtube.